Job Summary

We are seeking an experienced and results-driven Digital Marketing Manager to lead our digital marketing efforts and drive growth across multiple channels. The ideal candidate will have a proven track record of developing and implementing successful digital strategies, managing campaigns, and optimizing online presence to achieve business goals. If you have a passion for innovation and data-driven marketing, we want to hear from you.

Roles & Responsibilities

- Work with one of the fastest growing financial consulting company delivering value in a unique model never tried before. Define, Plan, strategize and execute the branding and communication strategy for company.
- Lead the function and manage day to day working of the function as well as build short-medium-long term branding strategy. Manage PR initiatives for the firm and support company spokespersons.
- Explore and get exposed to all the leading and new digital media tools, platforms and approaches.
- Build, maintain, expand and evolve the digital media presence including social media accounts, websites, vlogs, podcast, etc.
- Build connections at the industry forums and plan for participation in various conferences, platforms, ceremonies, etc.
- Plan and manage regular internal communications to the employees and coordinate with all the functions to define the internal communication plan.
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Identify target audiences, analyze trends, and optimize campaigns for maximum reach and ROI.
- Plan, launch, and manage digital marketing campaigns across platforms such as Google Ads, social media, email, and display networks.
- Monitor campaign performance, analyze metrics, and make data-driven decisions to improve results.
- Oversee SEO initiatives to improve organic search rankings and drive traffic.
- Collaborate with content creators to develop high-quality, engaging, and shareable content.




- Manage and grow the company’s social media presence on platforms like LinkedIn, Instagram, Facebook, and Twitter.
- Design and execute innovative social media campaigns to increase brand awareness and engagement.
- Track and analyze key performance indicators (KPIs) using tools like Google Analytics and other platforms.
- Prepare detailed reports and present insights to stakeholders to drive continuous improvement.
- Allocate and manage the digital marketing budget effectively to achieve optimal ROI.
- Work closely with cross-functional teams, including sales, product, and design, to align marketing strategies with business goals.
- Stay updated on the latest trends and technologies in digital marketing.
- Introduce innovative strategies and tools to enhance the effectiveness of digital campaigns.

Skills & Qualifications

- Bachelor’s degree in marketing, Communications, or a related field.
- 12 years of proven experience in digital marketing, in a managerial role.
- Expertise in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other advertising platforms.
- Strong knowledge of SEO, SEM, and content marketing best practices.
- Proficiency in analytics tools such as Google Analytics, HubSpot, or similar platforms.
- Excellent written and verbal communication skills.
- Solid analytical mindset with a focus on data-driven decision-making.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Leadership and team management experience preferred.
- Ability to create content yourself in the absence of a designer/content writer.
- Hands on experience of the designing tools.
- Ability to review content, guide the content writer and produce the content as needed.
- Certification in Google Ads, HubSpot, or other relevant areas is a plus.
- Experience with marketing automation tools (e.g., Marketo, Pardot).
- Familiarity with graphic design tools like Adobe Creative Suite, Canva, etc.
- Knowledge of industry trends and emerging digital marketing tools.
- Track record of building branding and or digital marketing strategies for a company

📌 Senior Manager - Marketing (Bengaluru)
🏢 CBIZ INDIA
📍 Bengaluru