Company: Skill Enable Edutech Private Limited

Location: Ballygunge, Kolkata | Work Mode: On-site

Experience: Min 5 yrs

Employment Type: Full-Time

About Skill Enable Edutech

Skill Enable Edutech Private Limited is a quick-growing organisation building category-leading brands across education, Vedic sciences, spirituality and consumer products .

Our current brands include

Treasures of Veda – A D2C brand offering products inspired by Vedic wisdom, including Rudraksha, Crystals, Gemstones and other spiritual and wellness products.

Academy of Vedic Vidya (AVV) – An EdTech platform offering live interactive courses, certifications and learning experiences rooted in Vedic sciences.

As we continue to grow and launch new ventures, we are looking for a dynamic digital marketing leader who can take ownership of our digital growth engine across existing and future brands .

About the Role-

We are looking for a highly driven, strategic and hands-on Head of Digital Marketing – Performance & Growth to lead our digital marketing function.

This is a high-ownership role for someone who understands that digital marketing is not just about running campaigns—it is about driving measurable business growth, revenue and customer acquisition .

The ideal candidate will have strong expertise in Performance Marketing, Paid Media, Growth Strategy, Analytics, CRO, Marketing Technology and Team Leadership , with the ability to combine strategic thinking with hands-on execution.

Key Responsibilities-

1. Performance & Growth Marketing – Primary Ownership

- Own and scale paid acquisition across Meta, Google, YouTube, LinkedIn and other relevant platforms .
- Develop and execute full-funnel digital acquisition strategies.
- Drive measurable growth in revenue, customer acquisition and qualified leads.
- Optimise campaigns based on ROAS, CAC, CPL, conversion rates and other business KPIs .
- Manage and optimise digital marketing budgets to maximise ROI.
- Identify new customer acquisition channels and growth opportunities.
- Develop structured testing frameworks for creatives, audiences, landing pages and campaigns.
- Use data-driven insights to continuously improve campaign performance.

2. Digital Strategy & Multi-Brand Growth

- Develop and execute digital marketing strategies across Treasures of Veda, Academy of Vedic Vidya and future brands .
- Lead digital go-to-market strategies for new products, services and brand launches.
- Build scalable marketing systems, processes and SOPs.
- Drive customer acquisition, engagement, retention and reactivation initiatives.
- Adapt marketing strategies based on the unique business models of D2C and EdTech .

3. Website, CRO & Marketing Technology

- Own website performance from a marketing and conversion perspective.
- Oversee landing pages,



website optimisation and conversion rate optimisation.
- Work closely with developers and technology partners to improve website speed, usability, tracking and performance.
- Ensure accurate integration between websites, CRM systems, payment gateways, analytics tools and marketing platforms.
- Identify opportunities to automate and streamline marketing workflows.

4. Analytics, Attribution & Reporting

- Own marketing performance reporting and build relevant dashboards.
- Use GA4, Google Tag Manager and other analytics tools to monitor customer journeys and campaign performance.
- Analyse marketing data to identify opportunities, challenges and growth levers.
- Develop a strong understanding of attribution and marketing funnel performance.
- Present actionable insights and recommendations to the CEO and leadership team.
- Drive continuous optimisation through A/B testing and structured experimentation.

5. Creative & Content Operations

- Lead the creative workflow required for performance marketing campaigns.
- Work closely with designers, copywriters, video editors and external creative partners.
- Develop a high-velocity creative testing process.
- Ensure marketing creatives are aligned with brand positioning and campaign objectives.
- Maintain consistency across all digital customer touchpoints.

6. Team & Agency Leadership

- Build, mentor and lead the digital marketing team.
- Manage internal resources, freelancers and external agencies.
- Define team KPIs, SOPs, workflows and accountability systems.
- Ensure timely and high-quality execution of marketing initiatives.
- Foster a culture of ownership, speed, experimentation and continuous improvement.

7. Cross-Functional Collaboration

- Work closely with Sales, Product, Operations, Technology and Leadership teams .
- Collaborate with sales teams to optimize the complete lead-to-revenue funnel.
- Support the launch and growth of new products, services and business verticals.
- Take end-to-end ownership of digital marketing requirements across the organisation.

Required Skills & Expertise

- 5–10 years of relevant experience in Digital Marketing, Performance Marketing or Growth Marketing .
- Strong hands-on expertise in Meta Ads and Google Ads .
- Proven experience managing and scaling paid acquisition campaigns.
- Demonstrated ownership of marketing budgets and measurable business outcomes.
- Strong understanding of ROAS, CAC, CPL, conversion rates and customer acquisition economics .




- Hands-on experience with GA4 and Google Tag Manager .
- Working knowledge of CRO, SEO, email marketing and lifecycle marketing .
- Experience with Shopify, WordPress or similar CMS platforms .
- Familiarity with CRM systems, marketing automation and lead management workflows.
- Strong analytical and data-driven decision-making skills.
- Experience managing internal teams, freelancers and/or external agencies.
- Strong project management and stakeholder management skills.
- Ability to manage multiple brands, campaigns and priorities simultaneously.
- Strong understanding of AI-powered tools and modern marketing technologies is preferred.

Preferred Background Candidates with experience in any of the following environments will be preferred:

- D2C
- E-commerce
- EdTech
- Consumer Internet
- Digital-first businesses
- High-growth startups

Experience working across both transaction-led D2C businesses and lead-generation-driven businesses will be an added advantage. What We're Looking For-

We are looking for someone who:

✅ Thinks like a business owner, not just a campaign manager.

✅ Can connect marketing activity to actual revenue and business growth.

✅ Is comfortable being both strategic and hands-on.

✅ Has successfully scaled paid acquisition campaigns.

✅ Makes decisions using data, experimentation and customer insights.

✅ Can build systems and processes from the ground up.

✅ Can lead teams while maintaining strong execution standards.

✅ Thrives in a fast-paced, entrepreneurial environment.

Key Performance Indicators (KPIs)

Success in this role will be measured through:

- Digital revenue growth
- Revenue contribution from digital channels
- ROAS and marketing efficiency
- Customer Acquisition Cost (CAC)
- Cost Per Lead (CPL)
- Qualified lead growth
- Lead-to-customer conversion
- Website and landing-page conversion rates
- Customer acquisition and retention
- Marketing campaign execution speed
- Creative testing and optimisation velocity
- Team productivity and execution excellence

Why Join Us? Own the digital growth function across multiple brands.

Work directly with leadership on high-impact growth initiatives.

Build and scale digital marketing systems from the ground up.

Work across both D2C and EdTech business models.

Build and lead a high-performing digital marketing team.

Have the opportunity to shape the digital growth strategy of existing and future brands.

If you are a performance-driven digital marketing leader who can take ownership of growth, build systems, lead teams and deliver measurable business outcomes , we would love to hear from you.

Apply now or share your profile with us at [email protected] or you can call at (phone hidden)(HR Nayanika).

📌 Senior Manager-Digital Marketing (Kolkata Metropolitan Area)
🏢 Academy of Vedic Vidya
📍 Kolkata Metropolitan Area