Manager / Senior Manager Business Development — Industry Penetration Function - Sales & Business Development Reports To - Director - Marketing & Products Location - Mumbai (Primary) Experience - 4-8 years (B2B / solution sales) Type - Full-Time | Individual Contributor → Team Lead path Industries (Priority) - Agency preferred, Industry such as FMCG/OEM/FMCD etc or any startup related to such preferred Education - Tier 2/3 B School ABOUT BUYERR Buyerr is India's specialist in consumer promotions, rewards, and loyalty — built for enterprise brands that want measurable engagement, not just eyeballs. With 2,000+ campaigns executed and 50M+ consumers touched, our clients include AB InBev, Diageo, ITC, Pidilite, Pernod Ricard, Carlsberg, Emami, Mankind, and Zydus. We combine strategy, tech, and execution under one roof — and we are growing rapid across both existing and new industry verticals.

THE ROLE IN BRIEF • Own new business acquisition from prospecting to closure.

- Build relationships with Marketing, Brand, Trade Marketing, and Category teams.
- Open new opportunities across FMCG, Alcobev, Pharma, FMCD, Auto, BFSI, Fintech, Retail, D2C, and E-commerce.
- Understand client challenges, create tailored solutions, and close high-value deals.
- Work closely with strategy and solution teams to craft winning proposals.
- Represent Buyerr at industry events and build a strong market presence.

WHAT YOU WILL DO ▸ Existing industries: Hunt and close. – Go deeper in FMCG, Alcobev, Pharma, and FMCD — target Trade Marketing, CMO, and Brand teams at mid to large enterprises – Build a pipeline of 30+ qualified prospects within the first 90 days ▸ New sectors: Expand into new verticals. – Map opportunity in Auto, BFSI, Fintech, Retail/QSR, D2C, Health & Wellness, Agri-inputs – Do the groundwork — identify the right buyer persona, map the budget cycle, build a tailored pitch ▸ Own the full BD cycle — prospecting to signed SOW. No hand-holding after intro.



▸ Solution framing: Consult first, sell second. – Understand client's consumer/trade challenge before pitching – Work with internal strategy team to build bespoke proposals — not templated decks ▸ Represent Buyerr at industry events, associations, marketing summits, and brand forums. ▸ Maintain a healthy CRM pipeline — accurate, updated, and forecast-ready. ▸ Provide market intelligence — competitor moves, new client budgets, emerging categories. ▸ Transition closed accounts to Account Management with clean handoffs.

WHAT WE ARE LOOKING FOR Core Skills ▸ Solution / concept selling — you sell outcomes, not packages ▸ Strong B2B sales fundamentals — prospecting, discovery, proposal, negotiation, close ▸ Understanding of brand marketing — trade promotions, consumer promos, loyalty mechanics ▸ Executive stakeholder management — comfortable in a room with CMOs, Trade Marketing heads, Category Managers ▸ Proposal and pitch craft — ability to synthesise a brief into a compelling commercial story ▸ Pipeline discipline — CRM hygiene, forecast accuracy, deal velocity management Domain Knowledge (Nice to Have) ▸ Working knowledge of India's loyalty and promotions ecosystem — players, pricing, tech platforms ▸ Familiarity with trade channel structures in FMCG / Alcobev / Pharma ▸ Understanding of digital engagement — WhatsApp, QR-based journeys, gamification, cashback mechanics ▸ Exposure to Capillary, Salesforce,



or similar CRM / loyalty platforms is a plus Traits That Will Make You Win Here ▸ Hunter DNA — you are uncomfortable without a target and uncomfortable if you miss it ▸ Consultative instinct — you ask more questions than you answer in a first meeting ▸ Self-organised — you manage your own calendar, travel, and pipeline without a babysitter ▸ Comfortable with ambiguity — Buyerr is a mid-size company. Structures are not always pre-built ▸ India-market savvy — you understand how decisions get made in Indian enterprises (budgets, politics, timelines) BACKGROUND &

EXPERIENCE ▸ 4–8 years in B2B sales / business development — agency preferred, Industry such as FMCG/OEM/FMCD etc or any startup related to such preferred ▸ Prior experience selling to Marketing, Trade Marketing, or Brand teams is a strong advantage ▸ Experience in any of: promotions agency, loyalty platform, digital marketing agency, MarTech, or packaged goods brand-side trade marketing ▸ MBA preferred; not mandatory if track record is strong ▸ Strong English and Hindi communication — written and verbal HOW YOU WILL BE MEASURED ▸ Monthly / quarterly revenue from new clients closed ▸ Pipeline value and conversion rate (lead → proposal → close) ▸ New industry verticals activated (first-time Buyerr clients in a new sector) ▸ Average deal size and deal cycle time ▸ Client NPS at 90-day post-onboarding mark WHY BUYERR ▸ Category tailwind — India's promotions and loyalty market is growing at 12–13% annually with most sectors underserved ▸ Proof to sell — 2,000+ campaigns, 50M consumers, marquee client roster. The sell is not hard once you are in the room ▸ Full-stack capability — we design, tech, and execute in-house. You are not selling just strategy ▸ Meritocratic, lean culture — ownership is real, not a buzzword ▸ Direct access to senior leadership — no org-chart friction on deals Buyerr is an equal opportunity employer.

📌 Senior Manager: Business Development (Thane)
🏢 Buyerr
📍 Thane