Company Description Equal is a trusted Indian brand, established in 2001, that delivers high-quality utility and home improvement products focused on safety, durability, and performance. The company’s portfolio includes aluminium ladders, platform trolleys, safe lockers, smart door locks, weighing scales, and practical storage solutions for homes and businesses.

With strong engineering standards, Equal designs products that support everyday efficiency and reliable use across diverse environments. The brand is known for combining functionality with long-term value, backed by responsive, customer-focused support. Applicants join a growing organization that plays a key role in powering daily operations for customers across India.

Role Description The Senior Google Ads & Meta Ads Specialist is a full-time, on-site role based in Jaipur. This role is responsible for planning, executing, and optimizing performance marketing campaigns on Google Ads and Meta (Facebook/Instagram) Ads to drive traffic, conversions, and brand visibility for Equal’s product range.

Day-to-day tasks include keyword and audience research, campaign setup, ad copy creation, creative briefing, bid and budget management, and ongoing performance analysis. The specialist will monitor key metrics, run A/B tests, refine targeting, and prepare regular reporting with actionable insights for stakeholders. Collaboration with marketing, design,



and sales teams is expected to align campaigns with business goals, product launches, and promotional activities.

Qualifications

- Proficiency in managing Google Ads campaigns (Search, Display, Shopping), including keyword research, bid strategies, and conversion tracking.
- Robust experience with Meta Ads (Facebook and Instagram), including audience targeting, pixel implementation, and campaign optimization.
- Skills in performance analysis using tools such as Google Analytics, Meta Business Suite, and reporting dashboards to interpret data and improve ROI.
- Ability to develop digital advertising strategies aligned with overall marketing objectives, product positioning, and seasonal promotions.
- Experience in writing clear, persuasive ad copy and coordinating with designers on creatives that reflect brand guidelines.
- Understanding of e-commerce funnels, remarketing strategies, and lead-generation tactics for consumer and business segments.
- Experience mentoring or guiding junior team members and collaborating effectively with cross-functional teams.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Previous work in performance marketing for consumer products or home improvement/utility categories is an advantage.
- Strong analytical mindset, attention to detail, and ability to work on-site in Jaipur on a full-time basis.

📌 Senior Google Ads & Meta Ads Specialist (India)
🏢 KAME Shoes u0026 Apparel Care Tajem
📍 India