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Job Title/Designation: Senior Executive Product

Employment Type: Full Time, Permanent

Job Title: Manager: Senior Executive Product

Reports to: MD & C.O.O

Required Qualification: MBA in Marketing / Product Management

1. Product Strategy & Planning

- Develop product roadmaps aligned with business goals and regional market needs
- Identify market gaps, customer pain points, and new product opportunities
- Coordinate with R&D; for current product development, reformulations, and trials
- Manage product lifecycle including launch, growth, and phase-out

1. Market & Competitor Analysis

- Conduct regular market intelligence, competitor benchmarking, and pricing analysis
- Track trends in admixtures, waterproofing, flooring, repair & rehabilitation products
- Gather feedback from sales teams, applicators, contractors, and key customers

1. Product Launch & Marketing Support

- Plan and execute product launches, demo programs, and pilot projects
- Develop product literature, technical datasheets, brochures, and presentations
- Support branding initiatives, exhibitions, and technical seminars
- Coordinate with marketing for campaigns and promotional strategies

1. Sales Enablement & Training

- Train sales teams, distributors, and applicators on product features & applications
- Provide technical and commercial support during key project discussions
- Assist sales in product selection, pricing strategies, and tender support

1.



Performance Monitoring

- Track product-wise sales, margins, and market penetration
- Analyze product performance and recommend corrective actions
- Prepare monthly and quarterly product performance reports for management

1. Cross-Functional Coordination

- Work closely with Sales, R&D;, QA/QC, SCM, and Manufacturing
- Ensure product compliance with IS codes, ASTM standards, and customer specifications

Key Skills & Competencies

- Strong understanding of construction chemicals (Admixtures, Waterproofing, Flooring, Repair)
- Market research & data analysis
- Product positioning & pricing strategy
- Technical knowledge with commercial acumen
- Stakeholder management & communication
- Presentation & training skills
- Ability to travel within Gujarat and nearby regions

Educational Qualifications

- BE / BTech (Civil or Chemical Engineering) – Preferred
- MBA (Marketing / Product Management) – Advantage

Experience

- 5–10 years of experience in construction chemicals / building materials
- Prior experience in product management, technical marketing, or sales support preferred
- Experience in Gujarat market is an added advantage

Key Performance Indicators (KPIs)

- Successful product launches
- Product revenue and margin growth
- Market share improvement
- Sales team adoption and product penetration
- Customer & applicator feedback

📌 Senior Executive Product (Surat)
🏢 Aswani Industries
📍 Surat