: Digital Marketing & Web Specialist

INFOCLOUD IT SERVICES PVT LTD

Role: Digital Marketing & Web Specialist (Full-Stack / Growth)

Location: ONSITE

Employment Type:Full time About the Role:

Infocloud It services Private Limited is looking for a quick-paced, execution-oriented Digital Marketing & Web Specialist to own our digital footprint end-to-end. This is a hybrid role for a technical marketer who isn't afraid to roll up their sleeves. You will be responsible for building, optimizing, and maintaining our company website, leading SEO strategies, and executing multi-channel digital campaigns to drive brand growth and lead generation.

If you thrive in a dynamic environment, take pride in fast execution, and can bridge the gap between technical web design/development and digital marketing strategy, we want to hear from you.

Key Responsibilities: 1. Web Development & Website Management (Primary Focus):

Website Management & Launch: Own the complete administration, performance, and updates for our website (WordPress / Webflow / Custom CMS)

· Landing Page Creation: Rapidly design, build, and deploy high-converting landing pages for campaigns and product offerings.

· Technical Maintenance: Ensure optimal site speed, mobile responsiveness, UX/UI improvements, security, and bug fixes without reliance on external dev teams. 2.

Search Engine

Optimization (SEO)

· Technical SEO: Conduct regular audits, fix indexing issues, optimize site architecture, schema markup, and site speed.

· On-Page & Off-Page SEO: Execute keyword research, meta tag optimizations, internal linking, and link-building strategies to increase organic search visibility.

· Content Strategy:



Partner with/guide content creation to align with search intent and target high-value audience segments. 3.

Digital

Marketing & Demand Generation

· Campaign Execution:

Plan and manage paid/organic campaigns across channels (Google Ads, LinkedIn Ads, social media).

· Conversion Rate Optimization (CRO):

Implement A/B testing, heatmaps, and funnel optimizations to boost web visitors into qualified leads.

· Marketing Automation:

- Integrate web forms, CRM, and email marketing workflows for seamless lead capturing and nurturing.
- Analytics & Performance Tracking

· Setup and maintain tracking tools (Google Analytics 4, Google Tag Manager, Search Console).

· Deliver clear weekly/monthly reports on website performance, traffic trends, search rankings, and campaign ROI.

Key Requirements & Qualifications:

· 3–5+ years of experience combining web development/management with hands-on digital marketing.

· Technical Web Skills: High proficiency with modern CMS platforms (WordPress, Webflow, etc.), HTML/CSS, basic JavaScript, and page speed optimization techniques.

· SEO Mastery: Proven track record of improving organic domain authority, rankings, and technical site health.

· Marketing Tech Stack: Proficiency with Google Analytics 4, Google Tag Manager, Google Search Console, SEMrush/Ahrefs, and CRM integrations. -Mindset: · High velocity and robust bias for action.

· Ability to manage priorities, deliver projects on tight deadlines, and troubleshoot independently.

What Success Looks

Like in the First 60 Days

- Days 1–30: Complete site audit, resolve pending technical/SEO issues, and push the updated website live.
- Days 31–60: Establish baseline SEO keyword tracking, set up GA4 conversion funnels, and launch targeted lead-generation landing pages.

📌 Senior Digital Marketing Executive (Mumbai)
🏢 Infocloud Computer Software
📍 Mumbai