Data Analyst

Location: Indore

Organization: New Hope Fertility, IVF & Research Centre & Samarpan Diagnostic Centre

Experience : Minimum 5 Years (Healthcare/Hospital experience preferred)

Key Responsibilities

- Collect, validate, and analyze data from Call Centre, Sales, Marketing, Digital Marketing, CRM, HIS, OPD, IVF, and Diagnostic departments.
- Prepare daily, weekly, and monthly MIS reports, dashboards, and management reports for decision-making.
- Analyze the complete patient journey from enquiry to consultation, treatment, and conversion.
- Track and report lead sources, enquiry volume, follow-up status, appointment bookings, visit rates, treatment conversions, and revenue generated.
- Monitor Call Centre KPIs including call volume, response time, missed calls, follow-up compliance, counsellor productivity, appointment conversion, and lead ageing.
- Analyze the performance of Digital Marketing campaigns, including lead quality, Cost per Lead (CPL), Return on Ad Spend (ROAS), website traffic, landing page performance, and campaign ROI.
- Evaluate Sales team performance by tracking lead allocation, follow-up efficiency, conversion rates, target achievement, revenue contribution,



and productivity.
- Generate reports on doctor-wise, department-wise, counsellor-wise, and branch-wise performance.
- Develop interactive dashboards using Power BI/Tableau to monitor operational and business KPIs.
- Identify trends, performance gaps, and opportunities to improve patient acquisition, operational efficiency, and business growth.
- Ensure data accuracy, integrity, confidentiality, and timely reporting across all departments.
- Collaborate with management and department heads to provide actionable insights for strategic decision-making.
- Automate recurring reports and recommend process improvements to enhance reporting efficiency.

Requirements

- Bachelor's/Master's degree in Data Analytics, Statistics, Computer Science, or a related field.
- Robust proficiency in Advanced Excel, SQL, Power BI/Tableau, and data visualization.
- Experience in healthcare analytics, CRM reporting, call centre analytics, sales reporting, and marketing analytics is preferred.
- Excellent analytical, problem-solving, and communication skills.

📌 Senior Data Analyst (Indore)
🏢 New Hope Fertility Ivf And Research Center
📍 Indore