Key Responsibilities

- End-to-end ownership of marketing communications calendar.
- Design customer journeys consisting of different mode of communication, incentives and visual properties for continuous engagement and retention.
- Manage CRM through marketing channels like emailers, SMS, Push Notifications, WhatsApp and In-app Notifications with a focus on improving engagement and retention metrics.
- Lead and guide the execution team for BAU Campaigns and Journey setups
- Coordinate with brand and tech teams to ensure flawless execution of campaigns.
- Track delivery reports and funnel metrics for each campaign and share insights.

Key Requirements - Understanding of CRM with a minimum of 4 years of relevant experience





- Proficiency in MS Office applications specifically Excel and PowerPoint, and past hands-on experience in working on one or more of mobile marketing tools such as clever tap, MO engage etc.
- Experience in managing customer life cycle, retention, CRM activities for B2C.
- Must be data driven with solid problem solving and analytical skills
- Must be able to provide creative feedback and think Consumer First for CRM Communications and User Journey
- Able to collaborate effectively across teams such as Product, Design, Business, Brand Teams
- High degree of ownership in taking things to completion

📌 Senior Associate- Crm (India)
🏢 Americana Restaurants
📍 India