- Lead the design and development of customer journeys using marketing automation platforms.
- Understand client business objectives and create robust campaign plans including audience segmentation, journey flows, and content strategy.
- Ask insightful questions to clarify campaign goals and ensure alignment with client expectations.
- Present ideas and campaign strategies effectively using PowerPoint and other business tools.
- Collaborate closely with project management, content, data engineering, and analytics teams to execute campaigns.
- Lead and mentor a team of campaign developers, ensuring high-quality output and adherence to timelines.
- Drive innovation and apply thought leadership in marketing automation and multi-channel marketing practices.
- Analyze campaign performance to identify and address technical gaps.
- Develop and implement robust QA processes for campaign testing and delivery.
- Build and maintain performance dashboards using tools such as SFMC, Adobe, or third-party platforms.




- Derive actionable insights from campaign performance data to improve effectiveness.

Requirements:

- Minimum 5+ years of experience with marketing automation platforms, including Eloqua.
- Eloqua B2B Masters certification is mandatory.
- Robust experience with multi-channel marketing campaign execution (email, tele, website, social).
- SME in audience management, content builder, journey builder, and campaign performance optimization.
- Deep understanding of email domain/IP management, including SPAM filters, domain/IP warm-up, and ESP guidelines.
- Excellent communication skills, capable of switching between technical and business discussions.
- Strong hands-on experience in SQL and Excel.
- Proven ability to manage campaign execution teams (e.g., SFMC tech resources).
- Pharma industry experience is a plus.
- Ability to define and implement campaign development and QA processes.

📌 Senior Associate - Campaign Management (Bengaluru)
🏢 Indegene
📍 Bengaluru