- Lead the design and implementation of Segment CDP solutions for enterprise clients.
- Define customer data strategies and architecture aligned with business objectives.
- Design scalable customer data models and customer 360 solutions.
- Architect real-time and batch data ingestion frameworks.
- Establish customer identity resolution and profile unification strategies.
- Define audience-building and segmentation frameworks.
- Event Tracking Frameworks
- Develop customer data collection strategies across web, mobile, CRM, and offline systems.
- Configure event tracking and customer attributes based on business requirements.
- Implement governance and data quality controls within Segment.
- CRM and ERP platforms
- Design API-based integrations using:
- REST APIs
- Webhooks
- ETL/ELT Tools
- Cloud-native services
Data & Analytics Responsibilities
- Build unified customer profiles and customer journey views.
- Support audience creation and activation across marketing channels.
- Implement customer identity management and data governance standards.
- Collaborate with analytics teams for customer insights and reporting.
- Enable real-time personalization and customer engagement use cases.
- Design and monitor KPIs for customer acquisition, retention, and engagement.
Project Responsibilities
- Conduct requirement gathering and architecture workshops.
- Prepare Solution Design Documents (SDD), Architecture Documents, and Technical Specifications.
- Lead end-to-end implementation and deployment activities.
- Support UAT, production rollout, and post-production support.
- Mentor developers and junior consultants on CDP best practices.