We are looking for a seasoned and strategic SEO Team Lead to join our dynamic marketing team. In this role, you will lead a team of SEO specialists to develop and execute innovative SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and ASO (App Store Optimization) strategies that drive organic growth, AI search visibility, and business outcomes. ROLES & RESPONSIBILITIES:

Lead and mentor a team of SEO specialists by providing guidance, coaching, training, and performance feedback.

Develop and execute comprehensive SEO, AEO, GEO, and ASO strategies aligned with business goals and evolving search technologies.

Build organic growth strategies that improve visibility across Google Search, AI Overviews, ChatGPT, Perplexity, Gemini, Microsoft Copilot, and voice search platforms.

Conduct advanced keyword, topic cluster, search intent, and entity research to identify high-impact content opportunities.

Optimize website content, metadata, internal linking, headings, URLs, and structured data to improve search rankings and user experience.

Develop AI-friendly content optimized for Answer Engines, Featured Snippets, People Also Ask (PAA), and conversational search.

Implement Generative Engine Optimization (GEO) best practices to increase brand visibility and citations across AI-powered search platforms.

Lead technical SEO initiatives including website audits, crawl optimization, indexing, Core Web Vitals, JavaScript SEO, XML sitemaps, schema markup, canonicalization, and site performance improvements.

Implement semantic SEO and entity-based optimization strategies to strengthen topical authority and Knowledge Graph presence.





Plan and oversee ethical link-building and digital PR campaigns to improve domain authority and online credibility.

Collaborate with Content teams to develop EEAT-driven content that demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness.

Optimize websites for AI-generated search experiences and Google's AI Overviews.

Develop and manage App Store Optimization (ASO) strategies for Google Play Store and Apple App Store, including keyword optimization, metadata, screenshots, and conversion optimization.

Monitor and analyze website, app, and AI search performance using Google Analytics 4 (GA4), Google Search Console, Ahrefs, SEMrush, Screaming Frog, Looker Studio, and Microsoft Clarity.

Track organic rankings, AI citations, search visibility, Core Web Vitals, traffic, engagement, and conversion metrics.

Generate regular performance reports and executive dashboards with actionable insights and recommendations.

Stay updated with Google algorithm updates, AI search trends, generative search technologies, and industry best practices.

Leverage AI tools such as ChatGPT, Gemini, Claude, and Perplexity to improve SEO workflows, research, and content optimization.

Collaborate closely with Product, Development, UX/UI, Content, and Marketing teams to ensure SEO and AI search best practices are integrated into all digital initiatives.

Identify new opportunities to improve organic traffic, brand authority, lead generation,



and conversion rates through data-driven optimization.

Manage multiple SEO projects simultaneously while ensuring timely delivery and measurable business impact. REQUIREMENTS:

Bachelor's degree in Marketing, Communications, Computer Science, Business, or a related field.

3–5 years of hands-on experience in SEO with proven experience leading successful organic growth initiatives.

Strong understanding of Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, International SEO, Semantic SEO, and Entity SEO.

Hands-on experience with Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI Search Optimization.

Experience optimizing content for Google AI Overviews, Featured Snippets, Voice Search, and AI-powered search engines.

Strong knowledge of EEAT principles, structured data (Schema.org), Knowledge Graphs, NLP, and semantic search.

Experience with App Store Optimization (ASO) for Android and iOS applications is preferred.

Proficiency with SEO tools including Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, Looker Studio, and Microsoft Clarity.

Working knowledge of HTML, CSS, JavaScript, website architecture, page speed optimization, and Core Web Vitals.

Excellent analytical and problem-solving skills with the ability to translate data into actionable growth strategies.

Robust leadership, communication, stakeholder management, and cross-functional collaboration skills.

Ability to manage multiple priorities and thrive in a fast-paced, performance-driven environment.

Google Analytics, Google Ads, Semrush, Ahrefs, or other relevant SEO certifications are an added advantage.

📌 Search Engine Optimization Team Lead (Gurugram)
🏢 Nians
📍 Gurugram