? Hiring: SEO & AEO Lead (Search + AI Dominance) (Search Engine Optimization Specialist) ? Bengaluru | Full-Time | High Ownership Role ⚠️ Read Before Applying This role is not for traditional SEO managers.

If your experience is limited to basic on-page/off-page execution, this will not be a fit. We are looking for someone who has personally driven search dominance in competitive categories and understands where search is headed — AI-first discovery, zero-click journeys, and answer engines.

? The Mission

Own and scale the organic visibility of two of India’s leading franchise platforms:

FranchiseBazar

Sparkleminds

Your goal is not “improving rankings.” ? Your goal is to ensure we show up everywhere a business owner searches —

Google, Meta ecosystems, and AI platforms like ChatGPT, Gemini, and Perplexity. ? What You’ll Be Responsible For

? Search Dominance (SEO)

Build and execute a category-level SEO strategy, not just keyword plans

Rank high-intent, competitive keywords across India

Drive sustained organic traffic that converts into business leads ? AI Visibility (AEO)

Design and implement Answer Engine Optimization strategies

Structure content for AI retrieval, citations, and zero-click results

Actively experiment with and adapt to evolving AI search ecosystems ✍️ Content Engine Ownership

Build a scalable, high-quality content engine (not just blogs)

Identify content gaps competitors haven’t captured

Ensure every piece of content has a explicit search + conversion objective ? Team Leadership

Lead and push a team of writers toward performance-driven output





Set benchmarks for quality, speed, and impact

Work closely with the Digital Marketing Manager for integrated growth ? Performance & Accountability

Own traffic, rankings, and lead generation from organic channels

Make decisions backed by data — not assumptions

Continuously refine strategy based on algorithm and behavior shifts ? Who This Is For

We are looking for someone who can confidently say:

“I have ranked highly competitive keywords in my category.”

“I understand how search intent translates into revenue, not just traffic.”

“I actively experiment with AI search and emerging discovery platforms.”

“I can build and scale a content + SEO system, not just execute tasks.” ? Who Should Not Apply

Candidates focused only on backlinks, meta tags, or basic audits

Those without hands-on ownership of end-to-end SEO growth

Anyone who hasn’t worked in competitive, high-intent search environments ? Why This Role Matters

You will define how two established brands win in the next era of search (SEO → AEO)

High autonomy, direct impact, and strategic influence

Opportunity to build a category-defining organic growth engine in India ? Apply

If you’ve built real search growth and want to lead AI-era discoverability, we should talk.

? Apply with:

Examples of keywords you’ve ranked

Traffic growth you’ve driven

Any work related to AI/search visibility (if applicable) ? Optional Add-On

“Applications without specific SEO growth examples (rankings, traffic, or case studies) will not be considered.”

📌 Search Engine Optimization Specialist (Bengaluru)
🏢 Franchisebazar
📍 Bengaluru