: Analyst - SEO

Company: Puretech Digital – Mumbai (www.puretech.com)

Experience Required: 1 - 2.5 years

Location: Mumbai (Onsite) – Kurla

Job Summary

We are looking for a results-driven and detail-oriented Analyst - SEO to join our digital marketing team at Puretech Digital. This role is ideal for someone with 1–2.5 years of hands-on experience who has already worked end-to-end across On-Page, Off-Page, and Technical SEO from keyword research to execution, reporting, and continuous optimization.

You'll own SEO strategy execution across site audits, keyword research, on-page & off-page implementation, technical evaluations, and performance reporting, working in a fast-paced agency environment.

Key Responsibilities

Keyword Research & Strategy

- Conduct keyword research with a strong understanding of search intent, keyword clustering, and content mapping.
- Build keyword-to-content mapping frameworks that align with business and ranking goals.

On-Page SEO

- Evaluate and improve information architecture and heading tag structures to enhance user journey and SEO value.
- Implement and troubleshoot Meta tags, OG tags, and structured data (Schema markup) across web pages.
- Provide on-page recommendations: keyword-rich content, internal linking, canonicalization, and unique metadata.
- Support content teams on ideal content length, keyword density, semantic relevance, and overall content value aligned with E-E-A-T (Experience, Expertise, Authority, Trustworthiness) principles.

Technical SEO

- Perform technical SEO audits ensuring crawlability, optimal site speed, proper sitemap setup, and clean site health.
- Optimize Core Web Vitals metrics - LCP, FCP, CLS to improve site performance and user experience.
- Ensure fast-loading pages by addressing site speed factors such as image compression, server response time, and script handling.
- Apply best practices around sitemap configuration, including update frequency, priority,



and correct formatting.
- Be comfortable working with HTML source code to identify and suggest fixes for crawling and indexing issues.

Off-Page SEO

- Proactively build and monitor backlink strategies using ethical, white-hat link-building techniques.
- Track domain authority, referring domains, and backlink profile health over time.

Reporting & Analysis

- Generate and present error-free SEO reports with insights on rankings, CTR, bounce rate variations, and search performance using tools like Google Search Console, GA4 , and third-party SEO platforms.
- Translate data into actionable insights and recommendations for stakeholders.

Who We're Looking For

- 1 - 2.5 years of hands-on, end-to-end SEO experience (On-Page + Off-Page + Technical), preferably in a digital agency or performance-driven environment.
- Bachelor's degree in Engineering (preferred) or a related field.
- Strong understanding of search engine algorithms, ranking factors, and technical SEO fundamentals (e.g., 404 vs. soft 404 errors, crawlability, site speed benchmarks).
- Practical, hands-on experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, Moz , or equivalent.
- Working familiarity with HTML source code to make or suggest improvements for site crawling and indexing.
- Up to date with Google's algorithm updates and their impact on search visibility and performance.
- Strong analytical skills and data interpretation capabilities.
- Excellent communication skills and keen attention to detail.
- Genuine passion for staying ahead of SEO trends, tools, and best practices.

Why Join Us? At Puretech Digital, you'll get hands-on experience across high-impact SEO projects, mentorship from digital veterans, and the chance to innovate and grow. If you understand SEO end-to-end keyword research, on-page, off-page, and technical — and are ready to take ownership, we'd love to hear from you.

How to Apply

Send your resume to [email protected] Subject line: Resume : Analyst SEO

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