Job Summary

We are seeking a talented and experienced Salesforce Marketing Cloud Developer to join our team. The ideal candidate will have strong expertise in Salesforce Marketing Cloud development, data management, automation, integrations, and campaign execution. The role requires hands-on experience with SFMC tools, scripting languages, API integrations, and Salesforce ecosystem connectivity to deliver personalized and scalable marketing solutions.

Key Responsibilities

Salesforce Marketing Cloud Development

Develop and maintain scalable marketing solutions using Salesforce Marketing Cloud.

Build dynamic and personalized email templates using AMPscript, HTML, CSS, and SSJS (Server-Side JavaScript).

Design and implement reusable content blocks and dynamic content strategies.

Develop and optimize landing pages, forms, and CloudPages.

Data Management & Automation

Design, build, and maintain Data Extensions, data models, and subscriber management processes.

Develop complex SQL queries for segmentation, data transformation, and audience creation.

Create and manage automations using Automation Studio including imports, extracts, filters, and query activities.

Ensure data quality, integrity, and compliance across marketing campaigns.

Journey Builder & Campaign Automation

Design, develop, and enhance customer journeys in Journey Builder.

Configure entry events, decision splits, engagement paths, and journey activities.

Support lifecycle marketing, lead nurturing, onboarding, retention, and re-engagement campaigns.

Monitor and optimize campaign performance and customer engagement journeys.

Integrations & APIs

Develop and support integrations using REST and SOAP APIs.

Integrate Salesforce Marketing Cloud with external applications, CRM systems,



websites, and third-party platforms.

Work with Salesforce Sales Cloud Integration (Marketing Cloud Connect) and synchronized data sources.

Troubleshoot and resolve integration issues, API failures, and data synchronization challenges.

Technical Support & Optimization

Perform troubleshooting and root cause analysis for campaign, automation, and journey-related issues.

Conduct system health monitoring and optimization of SFMC applications.

Collaborate with business, marketing, and technical stakeholders to gather requirements and provide technical solutions.

Follow best practices for security, performance, scalability, and governance.

Required Skills & Experience

Technical Skills

3+ years of experience in Salesforce Marketing Cloud development.

Strong hands-on experience with:

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Data Extensions

Contact Builder

Email Studio

Programming & Scripting

Proficient in

SQL

AMPscript

SSJS (Server-Side JavaScript)

JavaScript

HTML

CSS

Integration Skills

Experience working with

REST APIs

SOAP APIs

Marketing Cloud API Integrations

Salesforce Sales Cloud Integration

Marketing Cloud Connect

Data & Analytics

Strong understanding of data architecture and data flows within SFMC.

Experience with segmentation, audience management, and subscriber lifecycle management.

Valuable knowledge of relational data models and data synchronization strategies.

Preferred Qualifications

Salesforce Marketing Cloud Developer Certification.

Salesforce Marketing Cloud Email Specialist Certification.

Experience working in Agile development environments.

Exposure to CRM and marketing automation best practices.

Knowledge of campaign performance tracking and reporting.

📌 Salesforce Marketing Cloud Developer (Bengaluru)
🏢 Akkodis
📍 Bengaluru