Location - Remote

Timing - Normal regular time - US overlap time zone

Salesforce Marketing Cloud Personalization Resource

Marketing Cloud Engagement, Personalization, Data Cloud, and Multi-Business-Unit Delivery

Position Summary The Salesforce Marketing Cloud Personalization resource will be responsible for designing, implementing, and optimizing personalized customer experiences across digital channels using Salesforce Marketing Cloud Engagement, Data 360 and Marketing Cloud Personalization, formerly Interaction Studio. This role requires demonstrated experience implementing Marketing Cloud Personalization in a multi-business-unit environment, including enterprise-level governance, audience strategy, content personalization, identity management, reporting, and user enablement.

The ideal candidatecombines strong consulting skills with hands-ontechnical delivery experience across Marketing Cloud Engagement, Personalization, Data 360 (formerly Data Cloud), and integrations with Salesforce CRM and external systems. Experience supporting highereducation, nonprofit, publicsector, or other large enterprise environments with distributed marketing teams is highly desirable.

KeyResponsibilities

Marketing Cloud Personalization Strategyand Delivery

- Design and implement personalization strategies using Salesforce Marketing Cloud Personalization.
- Configure real-time web, email, and cross-channel personalization campaigns.
- Define customer segmentation, audience targeting, behavioral tracking, decisioning rules, and engagement models.
- Develop personalized experiences leveraging user behavior, profile data, content affinity, and engagement signals.
- Create and maintain recommendation recipes, content strategies, campaign logic, and testing approaches.
- Optimize personalized experiences through A/B testing, multivariate testing, performance analysis, and continuous improvement.

Multi-Business-Unit Personalization Architecture

- Lead the design and implementation of Marketing Cloud Personalization solutions across multiple BusinessUnits.
- Develop scalablepersonalization frameworks that support enterprise-wide governance while enablinglocal business unit flexibility.
- Design sharedand business-unit-specific personalization use cases acrossbrands, campuses, colleges, regions, divisions, or lines of business.
- Establish standardsfor audience segmentation, content management, user roles, permissions, campaign execution, reporting, and operational governance across multiple teams.
- Develop enterprise-wide customer identity and profile strategies that support cross-business-unit engagement and data governance.
- Ensure consistent tracking, event collection, sitemap strategy, datacapture, and behavioral data management across multiple digital properties.




- Create repeatable onboarding frameworks and best practicesfor rolling out Personalization capabilities to additional Business Units.

Salesforce Marketing Cloud Implementation

- Configure and support Marketing Cloud Engagement components including Journey Builder, Email Studio, Automation Studio, Contact Builder, Cloud Pages, Mobile Studio, and Data Extensions.
- Design and deploy customer journeys triggered by behavioral, transactional, and profile-based events.
- Build scalable audience segmentation and campaign targeting frameworks.
- Support Marketing Cloud Connect configuration and alignment with Salesforce CRM data models.

Data 360 and Integrations

- Integrate Marketing Cloud Personalization with Salesforce Data Cloud, Sales Cloud, Service Cloud, Education Cloud, and third-party systems.
- Design customer identity resolution approaches and unified profile strategies that support enterprise and business-unit-level personalization.
- Collaborate with technical teams on API integrations, ETL processes, SDK implementation,JavaScript tagging, and customer data architecture.
- Partner with data, CRM, and marketing stakeholders to align consent, preference management, privacy, and compliance requirements.

Consulting and Client Engagement

- Facilitate discovery workshops and requirements gathering sessions with marketing, CRM, IT, analytics, and executive stakeholders.
- Translate businessobjectives into scalablepersonalization solutions and implementation roadmaps.
- Prepare solutiondocumentation, architecture recommendations, configuration workbooks, user enablement materials, and governance standards.
- Provide training and knowledge transfer to centralized and decentralized marketing teams.
- Identify projectrisks, dependencies, and decision pointsrelated to implementation scope, data readiness, governance, and adoption.

Required Qualifications
- 6+ years of Salesforce Marketing Cloud experience.
- 2+ years of hands-on Marketing Cloud Personalization, formerly Interaction Studio, implementation experience.
- Proven experience implementing Marketing Cloud Personalization acrossmultiple Business Units,brands, campuses, divisions, or lines of business.
- Experience designing enterprise personalization strategies for distributed marketing organizations.
- Experience defininggovernance, security, accesscontrols, content management standards, and operating models across multiple Marketing Cloud Business Units.
- Strong understanding of customer journey orchestration, audience segmentation,



behavioral targeting, recommendation engines, and real-time decisioning.
- Experience with Marketing Cloud Engagement configuration and administration.
- Strong understanding of CRM data models, customer data architecture, APIs, and integration patterns.
- Experience working in a consulting or client-facing delivery workplace.
- Excellent writtenand verbal communication skills with the ability to engage both technical and business stakeholders.

Preferred Qualifications
- Salesforce MarketingCloud Consultant Certification.
- Salesforce MarketingCloud Administrator Certification.
- Salesforce Data Cloud Consultant Certification.
- Experience with Marketing Cloud Personalization SDK implementation and website tagging strategy.
- Experience integrating Marketing Cloud Personalization with Salesforce Data Cloud to create unifiedcustomer profiles across multiple Business Units.
- Experience implementing personalization in higher education, nonprofit, public sector, or large enterprise environments.
- Experience supporting enterprise rollouts involving 20+ Business Units or a similar large-scale distributed marketing structure.
- Experience with AMPscript, SSJS, SǪL, JavaScript, REST APIs, SOAP APIs, CloudPages, Einstein capabilities, and analytics tools.
- Knowledge of privacy, consent, subscription, and preference management frameworks.

Technical Skills

Marketing Cloud Engagement

Marketing Cloud Personalization

Data Cloud

Sales Cloud

Service Cloud

Education Cloud

AMPscript

SSJS

SǪL

JavaScript

REST and SOAP APIs

CloudPages

Data Extensions

Marketing Cloud Connect

A/B and multivariate testing Personalization performance reporting Customer journey analytics Conversion optimization

Audience and segment performance

Success Metrics

- Successful implementation of Marketing Cloud Personalization across multiple Business Units.
- Repeatable onboarding model for additional Business Units and stakeholder teams.
- Improved engagement, conversion, and customer journey performance across digital channels.
- Consistent governance, reporting, and content management practices across distributed marketing teams.
- High clientsatisfaction and strong adoption of personalization capabilities and best practices.
- Delivery of scalable, maintainable, and well-documented Salesforce solutions.

Sample Requirement Statement The selected resource must have hands-on experience implementing Salesforce Marketing Cloud Personalization in a multi-business-unit environment. Experience should include the design and deployment of personalization capabilities across multiple brands, campuses, divisions, or business units, with responsibility for governance, audience strategy, identity management, content personalization, reporting, and user enablement at enterprise scale.

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