1.

Strategic

Planning • Develop and implement sales and marketing strategies aligned with business goals.

- Conduct market research and competitor analysis to identify opportunities and threats.
- Set transparent objectives and KPIs for the sales and marketing teams.
- Team Leadership • Manage and lead sales and marketing teams.
- Recruit, train, and evaluate staff performance.
- Foster collaboration between the sales and marketing departments. 3.

Sales

Management • Drive sales performance to meet or exceed targets.

- Build and maintain strong client relationships.
- Monitor sales metrics and adjust strategies as needed.
- Prepare and present sales forecasts and reports. 4.

Marketing

Oversight • Plan and oversee marketing campaigns (digital, print, events, etc.).

- Manage brand positioning, messaging, and consistency.
- Analyze campaign performance and ROI.
- Oversee content creation, SEO,



social media, and advertising efforts.
- Customer and Market Focus • Identify customer needs and feedback to improve products/services.
- Maintain CRM systems to track customer interactions and sales activities.
- Enhance customer satisfaction and loyalty programs.
- Budget and Resource Management • Develop and manage budgets for sales and marketing activities.
- Allocate resources effectively across campaigns and initiatives.
- Negotiate contracts with vendors, agencies, and partners.
- Cross-Functional Collaboration • Coordinate with product development, finance, and operations for integrated efforts.
- Align marketing messages with the capabilities of the product and service teams.

📌 Sales & Marketing Manager (New Delhi)
🏢 Biometric Lifesciences
📍 New Delhi