Location: Patiala, Punjab

Employment Type: Full-Time

Industry: FMCG Namkeen, Bakery & Snacks

We are looking for a dynamic, result-oriented, and experienced Sales Manager to lead and expand our sales operations for our Namkeen and Bakery product range in Patiala and nearby markets. The ideal candidate should have strong experience in FMCG sales, distributor handling, retailer network development, and achieving sales targets.

This role requires a proactive individual who can build long-term relationships with distributors, wholesalers, retailers, and modern trade outlets while ensuring maximum product visibility and market penetration.

Key Responsibilities

Sales & Business Development

- Develop and execute sales strategies to achieve monthly and annual sales targets.
- Expand market presence by appointing new distributors and dealers.
- Identify new business opportunities in General Trade (GT), Wholesale, Modern Trade (MT), and Institutional Sales.
- Increase product availability and visibility across assigned territories.
- Drive primary and secondary sales growth.

Distributor & Channel Management

- Appoint and manage distributors.
- Monitor distributor inventory, stock movement and billing.
- Ensure timely order collection and replenishment.
- Resolve distributor concerns and improve business relationships.
- Support distributors in achieving their sales objectives.

Retail Market Development

- Build a robust retailer network across Patiala and surrounding areas.
- Conduct regular market visits to ensure product availability and merchandising.
- Increase shelf visibility and implement promotional activities.




- Generate new retail outlets and maintain existing customer relationships.

Team Management

- Recruit, train, and supervise Sales Representatives or Sales Officers (if applicable).
- Set daily, weekly and monthly targets for the sales team.
- Conduct market working and joint field visits.
- Monitor team performance and provide coaching.

Sales Planning & Reporting

- Prepare daily, weekly and monthly sales reports.
- Analyze sales performance and market trends.
- Monitor competitor activities, pricing, and promotional schemes.
- Submit market intelligence reports to management.

Collections & Payments

- Ensure timely collections from distributors and retailers.
- Maintain healthy outstanding balances.
- Coordinate with accounts regarding payment follow-ups.

Brand Promotion

- Plan and execute promotional campaigns.
- Coordinate product launches and retailer engagement activities.
- Ensure proper branding and visibility at retail outlets.

Required Qualifications

- Bachelor's Degree in Business, Commerce, Marketing, or related field.
- MBA in Marketing is preferred but not mandatory.

Experience

- Minimum 3 years of experience in FMCG sales.
- Experience in Namkeen, Bakery, Biscuits, Snacks, Confectionery, or Food Products is highly preferred.




- Experience in distributor management and retail sales is essential.
- Candidates with an existing dealer and distributor network in Punjab will have an added advantage.

Required Skills

- Strong sales and negotiation skills.
- Excellent communication and interpersonal abilities.
- Distributor and retailer relationship management.
- Territory planning and market expansion.
- Target-oriented and self-motivated.
- Leadership and team management.
- Problem-solving and analytical skills.
- Good knowledge of MS Excel and reporting.

Preferred Candidate Profile

- Strong understanding of the Patiala and nearby FMCG market.
- Ability to travel extensively within assigned territories.
- Proven track record of achieving sales targets.
- Energetic, disciplined, and customer-focused.
- Valid two-wheeler/four-wheeler driving license is preferred.

Key Performance Indicators (KPIs)

- Achievement of monthly sales targets.
- New distributor appointments.
- Retail outlet expansion.
- Product availability and market coverage.
- Distributor satisfaction.
- Collection efficiency.
- Sales growth in assigned territory.

Salary & Benefits

- Market-competitive salary based on experience.
- Attractive performance-based incentives.
- Travel allowance (TA/DA).
- Mobile reimbursement (as per company policy).
- Career growth opportunities.
- Supportive and performance-driven work environment.

How to Apply Interested candidates with relevant FMCG sales experience in Namkeen, Bakery, Snacks, or Food Products are encouraged to apply by sending their resume. Shortlisted candidates will be contacted for an interview.

📌 Sales Manager (Patiala)
🏢 Drnl Luxmi Products
📍 Patiala