: Sales Manager (Trade & Distribution) 1. Role Objective
Your primary objective is to build the distribution infrastructure from scratch. You will be responsible for taking the plant’s capacity and converting it into realized sales through a robust network of distributors, retailers, and institutional clients.
- Key Responsibilities
Distribution Network Setup: Identify, vet, and appoint 10–15 primary distributors across Lucknow and Barabanki within the first 60 days.
Route-to-Market (RTM) Strategy: Design productive delivery routes from the plant to minimize logistics costs and ensure stock freshness.
Market Penetration: Personally handle high-value accounts, including HoReCa (Hotels, Restaurants, Cafes), Hospitals, and Large Corporate Offices.
Brand Visibility: Execute Point-of-Sale (POS) branding; ensure the brand is visible at eye level in shops.
Sales Forecasting: Work closely with the production team to align daily output with market demand to prevent overstocking or stock-outs.
Collection & Credit Management:
Ensure timely payments from distributors and maintain a healthy cash flow cycle. 3.
Required Experience & Qualifications
Regional Expertise: Deep geographical knowledge of Lucknow (Gomti Nagar, Indira Nagar, Aminabad, etc.) and Barabanki.
Network: An existing, "ready-to-call" list of FMCG distributors in the UP East region.
- Key Competencies The "Hunter" Instinct: Proven ability to break into markets dominated by established players.
Negotiation: Ability to negotiate margins and security deposits with distributors.
Tech-Savvy: Comfortable using technical tools.
Logistics Awareness: Understanding of primary and secondary freight management. 5.
Compensation & Benefits
Salary: (Negotiable based on experience).
Performance Bonus: High-upside incentive structure based on:
Number of active distributors appointed.
Monthly primary sales volume (Crates sold).
Travel: Fuel and travel allowances as per company policy.