Role Objective:

To drive business growth within the assigned territory by effectively managing sales targets, channel partners, market penetration initiatives, and influencer engagement, in alignment with company strategies.

Key Responsibilities:

1. Sales Target Achievement: Drive revenue growth across assigned product lines and customer segments within the territory.
2. Payment & Credit Management: Ensure timely payment collections in accordance with MYKLs credit policies and procedures.
3. Channel Expansion: Identify and onboard high-potential retail outlets in existing and new markets to expand distribution footprint.
4. Channel Partner Development: Manage and grow existing primary and secondary channel partners. Enable partners to achieve sales targets through consistent engagement and support.
5. Market Penetration: Expand into recent towns and geographies. Increase numeric and weighted reach as per organizational objectives.
6. Promotional & Field Activities: Execute activities including in-shop promotions, on site meets, mason meets, and retailer events to drive brand visibility and engagement.
7. Influencer Engagement: Identify, enroll,



and nurture relationships with key influencers such as masons, contractors, architects, engineers, and standalone builders to drive product advocacy and generate demand.
8. Product Portfolio Selling: Drive sales across the complete product range. Support and execute new product launches in the territory.
9. Market Intelligence & Competition Mapping: Gather and report insights on competitor activities, pricing strategies, and market trends. Strategize to capture market share from competition through targeted interventions.
10. Market Working & Coverage: Adhere to defined market working norms and call frequency as per DRCP (Daily Route Call Plan) guidelines.
11. Lead Management & Site Conversion: Follow up on construction site leads and ensure high conversion rates through effective solution selling.

Preferred candidate profile: Education Qualification: Any Graduate, preferable - BTech - Civil Eng/MBA - Marketing

Experience: 2 to 5 years of experience Channel Sales

Language: English and Local Language

Digital Literacy: Proficiency in Excel, PowerPoint, Power BI, Salesforce

📌 Sales Executive - Tamil Nadu (Erode)
🏢 MYK Laticrete
📍 Erode