Company Description Sapna Electricals, headquartered on Thambu Chetty Street in Chennai, is a well-established wholesale dealer of industrial and electrical products across Tamil Nadu. Founded in 1992 and expanded in 1995 as Sapna Electrical Agency, the company has grown through strong family leadership and a commitment to reliable service.

Sapna

Electricals is a popular outlet for major industrial electrical brands such as ABB, Legrand, Eaton, Connectwell, and others. Through its sister concern Lambent Innovates, the company also develops and distributes its own LED product brand, Sofglo. Team members join a business with deep industry roots and a strong regional presence in the electrical wholesale market.

Role Description The Sales Executive role is a full-time, on-site position based in Chennai.

The Sales

Executive will build and maintain relationships with industrial and electrical product buyers, visit customer locations, and manage a designated sales territory. Daily activities include identifying new business opportunities, presenting product features and perks, preparing quotations, negotiating prices and terms, and closing sales orders. The role also involves coordinating with internal teams for stock availability, order processing, and delivery timelines, while maintaining accurate records of leads, customer interactions, and sales performance.





The Sales

Executive is expected to represent Sapna Electricals professionally in the market and contribute to revenue growth and customer satisfaction.

Qualifications

Demonstrated skills in sales, customer relationship management, and account handling in industrial or electrical product segments.

Ability to conduct market research, identify prospects, and develop territory or segment-wise sales strategies.

Strong communication, negotiation, and presentation skills, with the ability to explain technical product features clearly.

Basic understanding of electrical and industrial products, with the willingness to learn brand-specific specifications.

Proficiency in maintaining sales reports, using spreadsheets or CRM tools, and organizing customer data.

Self-motivated, target-driven approach with the ability to work independently and collaborate with warehouse and operations teams.

Prior experience in B2B sales or wholesale trading, preferably in electrical or industrial products, is an advantage.

Minimum of a diploma or bachelor’s degree in Business, Marketing, Engineering, or a related field is preferred.

Comfortable working on-site in Chennai and traveling locally to meet clients and visit project locations as required.

📌 Sales Executive (Chennai)
🏢 Sapna electricals
📍 Chennai