At BeastLife we're looking for a Retention Marketing Head to own customer lifecycle marketing and drive repeat revenue through world-class CRM and post-purchase experiences.

Key Responsibilities

- Own the end-to-end retention marketing strategy for our D2C business.

- Drive customer retention, repeat purchases, and Lifetime Value (LTV).

- Build and optimize automated customer journeys using CleverTap/WebEngage/MoEngage.

- Execute CRM campaigns across Email, WhatsApp, Push Notifications, SMS, and In-App channels.

- Improve post-purchase customer experience and reduce churn.

- Segment customers and personalize communication based on behaviour.

- Monitor campaign performance, A/B testing, and key retention metrics.

- Collaborate with Product, Growth, Tech, and Customer Support teams to improve the customer journey.

Requirements





- 6–10 years of experience in CRM, Lifecycle Marketing, or Retention Marketing within a D2C or E-commerce brand.

- Hands-on expertise with CleverTap (mandatory);

experience with MoEngage or WebEngage is a plus.

- Strong understanding of customer segmentation, automation, loyalty, and lifecycle marketing.

- Experience with Shopify and performance-driven D2C businesses is preferred.

- Solid analytical skills with experience in Excel, Google Analytics, or BI tools.

- If you're passionate about building exceptional customer experiences and driving long-term growth, we'd love to hear from you.

📌 Retention Marketing Head (Gurugram)
🏢 BeastLife
📍 Gurugram