- Quickly understand business problems, marketing objectives, data sources, and performance trends to generate actionable insights.

- Support analytics, measurement, and reporting across key marketing priorities, including target strategy, campaign performance, investment planning, and optimization.

- Develop audience, cohort, market, and segment-level diagnostics to identify opportunities and improve marketing effectiveness.

- Partner with cross-functional teams to translate business questions into structured analyses and deliver clear, data-driven recommendations.

- Support campaign measurement, test-and-control analysis, performance tracking, and financial impact assessment across marketing initiatives.

- Help streamline and automate analytical processes to improve scalability, consistency, and speed of insight delivery.

- Support preparation of executive-ready materials, including performance updates, marketing insights, and strategic recommendation presentations.

Requirements

- 1–2 years of relevant experience in an analytical domain.





- Intellectual curiosity, strong attention to detail, and ability to learn quickly.

- Ability to derive insights from data, manage multiple priorities, and deliver results in a fast-paced setting.

- Strong problem-solving skills with the ability to structure ambiguous business questions.

- Strong collaboration skills with ability to build relationships across teams and challenge the status quo.

- Excellent business writing and presentation skills, with the ability to communicate insights clearly to stakeholders.

- Technical Skills: Strong knowledge of SQL, Python, Hive, SAS, and Advanced Excel required.

- Experience with Tableau, Power BI, VBA, or similar visualization / automation tools is preferred.

- Experience in marketing analytics, campaign measurement, target strategy, investment planning / optimization, or financial services analytics is preferred.

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