KEY RESPONSIBILITIES

- Multi-Channel Strategic Architecture:

Designing, deploying, and managing data-driven digital media planning frameworks and scaled performance marketing initiatives across diverse enterprise client portfolios.

- Performance-Led Capital Deployment:

Orchestrating end-to-end campaign operations focused on aggressive lead generation models, optimization of customer acquisition costs (CAC), and maximization of lifetime value metrics.

- Full-Funnel Brand Governance:

Translating client business objectives into structured, high-impact branding campaigns that balance top-of-funnel awareness mechanics with real-time conversion velocities.

- Dashboard Execution & Diagnostics:

Monitoring daily campaign telemetry across major ad networks (Google Ads, Meta Ads, Programmatic landscapes) to adjust bidding, targeting, and creative assets under fluid market conditions.

- Stakeholder Management:





Coordinating directly with internal creative teams, client brand managers, and external media networks to ensure seamless campaign tracking and boardroom-ready performance reporting.

Requirements

- Ecosystem Foundation:

Verifiable professional success operating within established digital media agencies, network advertising groups, or performance-driven direct-to-consumer (D2C) marketing consulting matrices.

- Domain Foundations:

Deep technical literacy with up-to-date digital planning tools, tracking infrastructure, audience profiling mechanisms, and multi-channel attribution configurations.

- Attributes:

High analytical reasoning capacity, precise budgetary control mechanics, strong solution-driven communication skills, and an intense bias for execution accuracy.

📌 Require a Digital Planning (Branding) + Execution in Mumbai
🏢 TestHiring
📍 Mumbai