We're looking for an Associate Manager – Product Marketing to help shape product narratives, drive GTM execution, and improve product adoption through compelling storytelling and data-driven decision-making.

What you'll do

- Own product positioning and messaging across launches, feature releases, and GTM initiatives.
- Build a robust understanding of buyer personas and user personas, and craft differentiated messaging for each.
- Use customer conversations, win/loss feedback, product usage data, and market insights to continuously refine product narratives.
- Create high-quality content including product pages, sales collateral, playbooks, launch assets, and campaigns.
- Partner with Growth, Product, Sales, and Customer Success teams to drive adoption and enablement.
- Measure the impact of messaging through demand quality, performance marketing outcomes, and product adoption metrics, and iterate accordingly.
- Support webinars, certifications, and other user engagement initiatives.





What we're looking for

- 3–4 years of Product Marketing experience in a B2B SaaS company.
- Strong storytelling, writing, and content creation skills.
- Ability to translate customer insights and product data into compelling positioning.
- Comfortable working with analytics to optimize messaging and GTM performance.
- Excellent cross-functional collaboration and project management skills.
- AI-first mindset with a curiosity to experiment and improve workflows.

Preferred (not mandatory)

- Experience marketing B2B SaaS products with considered, multi-stakeholder buying cycles.
- Experience marketing to non-tech-native users such as administrators, operators, or frontline teams.

If you enjoy turning customer insights into stories that drive adoption and growth, we'd love to hear from you.

📌 Product Marketing Manager (Gurugram)
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📍 Gurugram