- Managing and developing Brands and continuously measuring market data and product ranges.
- Ensuring the necessary knowledge to implement successful marketing plans to leverage sales performance.
- Creating, developing, and deploying successful cutting-edge marketing plans to support sales growth.
- Delivering marketing initiatives and creating long-term, sustainable relationships with consumers to improve product sales and market share.
- Managing internal and external customers.
- Playing an important role in achieving budget, sales, and profitability targets (volume and turnover), as well as the achievement of qualitative targets.
- Building the brand and educating our partners and internal customers (representatives) on basic scientific knowledge.
- Developing channel strategy and channel action plans, including:
- Promotions
- Communication
- Merchandising
- Exhibitions
- Shows
- Loyalty incentive programs
- Training
- Managing the budget.
- Liaising with and building relationships with external vendors, advertising agencies, suppliers, and distributors.
- Monitoring market trends and competitors' actions.