Manager–Presales Department: B2B Sales

Reports To: SVP Business development

Location: Pune (On-site)

Working Days: 6 days a week

Work Mode: Work from Office (WFO) Who Are We?

Founded in 2015 and headquartered in Pune, Frido is a leading ergonomic comfort and wellness brand dedicated to helping people walk, sit, and sleep better. Starting with mobility aids, Frido has evolved into a holistic comfort brand offering footwear, cushions, pillows, and ergonomic accessories designed to enhance everyday well-being. With innovation at its core, Frido blends science, design, and technology to create products that bring comfort to every step and moment of life. Our Vision

Redefining Comfort for Modern Living What We Offer

Ergonomic Footwear & Insoles – Designed to reduce foot strain and improve posture

Cushions & Backrests – For enhanced sitting comfort at work or home

Sleep & Rest Products – Including orthopedic pillows and supportive accessories

Mobility Aids – Wheelchairs and assistive devices promoting independence and comfort

Experiential Retail & Custom Comfort Solutions – Foot-scanning, posture analysis, and personalized product recommendations Role Overview The Manager – Presales will be responsible for driving outbound lead generation initiatives and building a strong sales pipeline through strategic prospecting and targeted email marketing campaigns. This role will focus on identifying potential customers, executing personalized outreach using Apollo.io, qualifying leads, and scheduling meetings for the Sales team.



The ideal candidate should have prior experience in the SaaS industry and possess a strong understanding of

B2B sales, lead generation, and marketing automation tools. Key Responsibilities

Develop and execute outbound lead generation strategies to build a consistent and high-quality sales pipeline.

Research and identify prospective B2B customers across target industries and market segments.

Plan, execute, and optimize email marketing campaigns using Apollo.io and other sales engagement tools.

Create personalized email sequences and outreach campaigns to improve engagement,

response rates, and conversions.

Qualify inbound and outbound leads based on predefined criteria and business requirements.

Engage with prospects through email, LinkedIn, and other outbound channels to generate business opportunities.

Schedule qualified meetings and product demonstrations for the Sales team.

Maintain accurate prospect and lead information in the CRM, ensuring data integrity and regular updates.

Monitor and analyze campaign performance metrics such as open rates, response rates,

meeting conversion rates, and pipeline contribution.

Collaborate closely with the Sales and Marketing teams to align outreach strategies and achieve business objectives.





Conduct market research to identify target accounts, key decision-makers, and emerging business opportunities.

Build and manage a healthy pipeline of qualified leads to consistently achieve monthly and quarterly targets.

Prepare regular reports on lead generation activities, campaign performance, and conversion metrics

Stay updated on industry trends, competitor activities, and customer challenges to enhance prospecting effectiveness.

Continuously optimize outreach strategies, messaging, and campaign workflows to improve lead quality and conversion rates.

Experience & Qualifications

Bachelor’s degree in business administration, Marketing, Engineering, or a related field. An

MBA in Sales or Marketing is preferred.

3–6 years of experience in Presales, Lead Generation, Business Development, or Email

Marketing.

Mandatory experience working in the SaaS industry.

Hands-on experience with Apollo.io for lead generation, email marketing, and outbound campaign management.

Experience using CRM platforms such as HubSpot, Salesforce, Zoho CRM, or similar.

Strong understanding of the B2B sales lifecycle, outbound prospecting, and lead qualification.

Proven experience in planning and executing email marketing campaigns with measurable results.

Excellent written and verbal communication, presentation, and stakeholder management skills.

- Solid analytical, organizational, and problem-solving abilities with a target-driven mindset. Interested candidates can share their updated resume at: [email protected]

📌 Presales Manager (India)
🏢 Frido
📍 India