About The Opportunity A fast-scaling D2C fashion brand in the premium casualwear space, we blend storytelling, cultural aesthetics, and digital-first engagement to build emotionally resonant brands across India. Our PR & Comms Head will shape national narratives, amplify brand visibility, and drive strategic media partnerships — all while building a high-impact, remote-friendly communications engine that scales with our ambition.

Role & Responsibilities

- Lead end-to-end PR strategy — from media pitching and press releases to crisis comms and influencer seeding — across print, digital, and broadcast.
- Build and manage relationships with top-tier fashion, lifestyle, and business media across India for sustained brand coverage.
- Own all brand communications: executive messaging, internal comms, event narratives, and campaign-aligned storytelling.
- Collaborate with Marketing & Creative teams to align PR campaigns with product launches, seasonal drops, and brand milestones.
- Measure ROI via earned media value, sentiment analysis,



and coverage reach — translating insights into optimized future strategies.
- Develop and mentor a remote PR team or external agency partners to ensure consistent, on-brand execution across markets.

Skills & Qualifications Must-Have

- Media Relations
- Press Release Writing
- Brand Storytelling
- Influencer Outreach
- Media Monitoring Tools (Cision, Meltwater, or similar)
- Crisis Communications
- Google Analytics
- MS Office / GSuite

Preferred

- Experience in fashion, luxury, or D2C consumer brands
- familiarity with social listening tools (Brandwatch, Sprinklr)
- Experience managing remote teams or agencies

Advantages & Culture Highlights

- 100% remote flexibility — work from anywhere in India with async-friendly culture
- Direct impact on brand perception and national visibility of a rising D2C player
- Unlimited creative ownership — your narratives become our public voice

Skills: press release writing,media relations,influencer relations,crisis communications

📌 PR & Communication Head (Remote) (India)
🏢 Pashet
📍 India