We are seeking an experienced PPC/Adwords Manager to join our marketing team. The ideal candidate will be responsible for managing and optimizing our pay-per-click advertising campaigns to maximize ROI. This role requires a strategic thinker with strong analytical skills and a deep understanding of PPC platforms.
Responsibilities:
- Plan, execute, and optimize PPC campaigns across various platforms (Google AdWords, Bing, etc.).
- Monitor and analyze campaign performance to ensure objectives are met.
- Conduct keyword research and develop ad copy to improve ad relevance and quality score.
- Collaborate with the marketing team to align PPC strategies with overall marketing goals.
- Provide regular reports and insights on campaign performance to management.
- Manage and adjust budgets to maximize ROI.
- Conduct A/B testing of ad copy and landing pages to improve conversion rates.
- Stay updated with the latest trends and changes in PPC and SEM.
Requirements
Requirements:
- 5+ years of experience in PPC/Adwords management.
- In-depth knowledge of Google AdWords and other PPC platforms.
- Strong analytical skills and proficiency in using analytics tools such as Google Analytics and Google Data Studio.
- Excellent communication and project management skills.
- Ability to work under tight deadlines and manage multiple campaigns simultaneously.
- Experience with keyword research tools like Google Keyword Planner, SEMrush, and Ahrefs.
- Proven track record of managing successful PPC campaigns and improving ROI.
- Solid understanding of A/B testing methodologies.
- Google Ads and Google Analytics certifications are a plus.
Skills Required:
- Google AdWords Expertise: Proficient in setting up, managing, and optimizing Google AdWords campaigns.
- Other PPC Platforms Knowledge: Experience with Bing Ads, Facebook Ads, LinkedIn Ads, and other PPC platforms.
- Keyword Research: Ability to conduct comprehensive keyword research to identify high-performing keywords.
- Ad Copywriting: Crafting compelling ad copy that drives clicks and conversions.
- Analytics and Reporting: Proficiency in Google Analytics, Google Data Studio, and other reporting tools.
- Bid Management: Knowledge of manual and automated bid strategies.
- Landing Page Optimization: Understanding of how to create and optimize landing pages to improve conversion rates.
- Analytical Thinking: Strong problem-solving skills and the ability to make data-driven decisions.
- Attention to Detail: Ensuring accuracy in campaign setup and monitoring to avoid costly mistakes.
- Communication: Excellent verbal and written communication skills for creating reports and collaborating with the team.
- Project Management: Ability to manage multiple campaigns simultaneously and meet tight deadlines.
- Adaptability: Staying updated with the latest trends and changes in PPC and quickly adapting strategies.
- Collaboration: Working effectively with other team members, including marketing, design, and content teams.
- Excel Proficiency: Advanced skills in Excel for data analysis and reporting.
- Familiarity with CRM Systems: Understanding how PPC campaigns integrate with customer relationship management systems.
- Technical SEO Knowledge: Basic understanding of SEO principles that complement PPC strategies.
Certifications:
- Google Ads Certification: Certifications in Google Ads Fundamentals, Search Advertising, Display Advertising, etc.
- Google Analytics Certification: Certification in Google Analytics to demonstrate proficiency in analytics.
- Bing Ads Accreditation: Certification in Bing Ads to show expertise in managing Bing campaigns.
If you are a results-driven PPC expert looking to make a significant impact on our marketing efforts, we would love to hear from you. Apply now to join our team in Jaipur and help us achieve our marketing goals!