04 Aug
|
Baidyanath - Cureveda
|
Nagpur
04 Aug
Baidyanath - Cureveda
Nagpur
Position: Performance Marketing Executive (Google Ads)
Location: Nagpur (Work from Office)
Experience: 2–3 Years
Industry Preference: D2C / E-commerce / Nutraceuticals / Wellness
About Cureveda:
Cureveda is a quick-growing D2C wellness brand. We combine the wisdom of Ayurveda with modern science to create effective health and wellness solutions. We are looking for a data-driven Performance Marketing Executive who can manage and optimize Google Ads campaigns to drive customer acquisition and revenue growth.
Key Responsibilities:
- Plan, execute, and manage Google Ads campaigns including Search, Shopping, and Display.
- Execute campaign tests, collect and analyse data, and identify trends to achieve maximum ROI and performance efficiency.
- Track, report, and analyse website analytics, PPC initiatives, and campaign performance.
- Optimize ad copy, creatives, and landing pages to improve conversion rates and campaign effectiveness.
- Conduct ongoing keyword discovery, expansion, and optimization for paid campaigns.
- Work extensively with Google Ads Editor and create campaign upload sheets for efficient campaign management.
- Monitor and analyse competitor marketing strategies to identify opportunities.
- Use analytical tools to track key metrics such as CPC, CPA, ROAS, CTR, and conversion rates.
- Perform daily campaign monitoring and optimization based on performance data.
- Build and execute A/B tests across landing pages and homepage to improve user engagement and conversions.
- Collaborate with the design, product, and content teams to align marketing campaigns with business goals.
Required Skills:
- Strong hands-on experience with Google Ads (Search, Shopping, Display campaigns).
- Proficiency in Google Analytics and performance tracking tools.
- Advanced Excel / Google Sheets skills for campaign analysis and reporting.
- Strong analytical and data-driven decision-making skills.
- Experience in keyword research, bid optimization, and campaign scaling.
- Good understanding of landing page optimization and conversion rate optimization (CRO).
- Ability to work in a fast-paced performance marketing environment.
Preferred Qualifications:
- Google Ads Certification is a plus.
- Experience with A/B testing tools and landing page optimization tools.
- Understanding of e-commerce or D2C marketing funnels is preferred.
Experience Required: 2–3 years of hands-on experience in Performance Marketing / Google Ads management.
Pay: ₹27,000.00 - ₹30,000.00 per month
Benefits
- Health insurance
- Leave encashment
- Provident Fund
Experience:
- Performance marketing: 2 years (Required)
- Google Ads: 2 years (Required)
Location:
- Nagpur, Maharashtra (Nagpur) (Required)
Work Location: In person
📌 Performence Marketing (Google Ads) (Nagpur)
🏢 Baidyanath - Cureveda
📍 Nagpur