04 Aug
|
Rotoris
|
Gurugram
Performance Marketing Manager
Location: Gurgaon (Work from Office)
Department: Marketing
Company: Rotoris
About Rotoris
Rotoris is a design-led watch brand creating premium timepieces that blend craftsmanship, innovation, and timeless design. We are looking for a data-driven Performance Marketing Manager to drive customer acquisition, revenue growth, and campaign performance across digital channels.
Key Responsibilities
Plan, execute, and optimize paid marketing campaigns across Meta, Google, YouTube, and other digital platforms.
Drive customer acquisition while maintaining target CAC, ROAS, and profitability.
Manage campaign budgets and allocate spends efficiently across channels.
Continuously monitor campaign performance and optimize creatives, audiences, and bidding strategies.
Work closely with the Creative, Content, and Design teams to develop high-performing ad creatives.
Execute A/B testing for creatives, landing pages, audiences, and ad copies.
Track and analyse key metrics including ROAS, CAC, CPA, CTR, CVR, and LTV.
Collaborate with the website and product teams to improve conversion rates and customer experience.
Build weekly and monthly performance reports with actionable insights.
Stay updated with industry trends, platform updates, and emerging performance marketing strategies.
Requirements
Bachelor's degree in Marketing, Business, or a related field.
3–6 years of hands-on experience in Performance Marketing, preferably in D2C, e-commerce, lifestyle, fashion, luxury, or consumer brands.
Solid expertise in
Meta Ads Manager
Google Ads
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Experience managing monthly advertising budgets.
Strong analytical mindset with the ability to interpret data and optimize performance.
Excellent communication and stakeholder management skills.
Preferred Skills
Meta Ads
Google Ads
Google Analytics (GA4)
Google Tag Manager
Conversion Rate Optimization (CRO)
Media Planning & Budgeting
Customer Acquisition
ROAS & CAC Optimization
A/B Testing
Excel / Google Sheets
Data Analysis
Attribution & Tracking
What You'll Do
Scale revenue through performance marketing.
Improve marketing efficiency and campaign profitability.
Work on high-impact campaigns for product launches and seasonal collections.
Collaborate with a fast-paced, design-first team building a premium watch brand.
Why Join Rotoris?
Opportunity to build and scale a premium Indian watch brand.
Ownership of performance marketing strategy and execution.
High-growth, entrepreneurial environment.
Competitive compensation and career growth.
Experience: 3–6 Years
Employment Type: Full-Time
Location: Gurgaon (Work from Office)
📌 Performance Specialist (Gurugram)
🏢 Rotoris
📍 Gurugram