Job Title: Performance MarketingLocation: BangaloreEmployment Type: Full-TimeExperience: 1-3 YearsSalary: 2.5 - 4 LPAEducation: BBA/MBA in Marketing or a related field

Key Responsibilities:1. Prospecting &

- Lead Identification
- Research and identify potential clients through online sources, industry databases, and networking platforms.
- Generate leads via cold calling, emails, social media, and other outreach methods.
- Qualify leads based on business requirements, industry, and decision-making potential.

2.

Market

Research &

- Data Management
- Conduct market research to understand industry trends, competitor strategies, and customer pain points.
- Maintain and update the lead database with accurate and relevant information.
- Analyze customer data and segment leads for targeted marketing campaigns.

3. Cold Calling &
- Email Outreach

- Initiate conversations with potential clients via calls and emails to introduce company products/services.
- Understand customer needs and nurture relationships to move leads through the sales funnel.
- Follow up on initial conversations to maintain engagement and maximize conversion rates.

4.

Social

Media &

- Digital Engagement
- Utilize LinkedIn, Facebook, and other digital platforms to connect with potential leads.
- Engage in discussions, share relevant content, and build brand awareness.
- Generate inbound leads through digital campaigns, content marketing, and online networking.

5.

Appointment

Setting &

- Follow-Ups
- Schedule meetings, demos, and presentations for the sales team with qualified leads.




- Ensure timely follow-ups with potential customers to maintain engagement.
- Address initial client queries and provide basic product/service information.

6. CRM &
- Reporting

- Maintain accurate records of leads, interactions, and follow-ups in the CRM system.
- Generate reports on lead conversion rates, campaign performance, and sales progress.
- Provide insights and feedback to the sales and marketing teams for strategy improvement.

7. Collaboration with Sales &
- Marketing Teams

- Work closely with the sales team to ensure a smooth handover of leads.
- Support marketing initiatives by providing feedback on customer preferences and engagement levels.
- Assist in refining marketing strategies based on lead generation performance.

8.

Achieving

Targets &

- KPIs
- Meet daily, weekly, and monthly lead generation targets as assigned.
- Continuously improve conversion rates and sales pipeline growth.
- Adapt strategies based on performance metrics and feedback from the sales team.

Required Skills &

- Qualifications:
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
- 1-3 years of experience in lead generation, sales, or digital marketing.
- Solid communication and interpersonal skills.
- Proficiency in CRM software and lead management tools.
- Experience with cold calling, email outreach, and social media marketing.
- Ability to analyze market trends and customer data.
- Goal-oriented mindset with the ability to meet and exceed targets.

📌 Performance Marketing (Bengaluru)
🏢 VLaunchU
📍 Bengaluru