Location: Kozhikode (Calicut), Kerala

Experience: 2–4+ Years

Work Schedule: Monday to Saturday | 9:00 AM – 5:30 PM

About the Role

SOS – School of Skills is looking for a data-driven Performance Marketing Specialist to plan, execute, and optimize paid digital campaigns that drive high-quality leads and student enrollments. The ideal candidate should have hands-on experience managing multi-channel advertising campaigns, analyzing campaign performance, and continuously improving ROI through data-backed optimization.

This role is ideal for someone who enjoys working with numbers, testing new strategies, and delivering measurable business growth.

Key Responsibilities

- Plan, launch, and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and YouTube.
- Generate qualified leads while maintaining target Cost Per Lead (CPL), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).
- Monitor, analyze, and optimize campaign performance using data-driven insights.
- Conduct A/B testing on ad creatives, audiences, landing pages, and campaign strategies.
- Set up and manage conversion tracking using Google Tag Manager, Google Analytics (GA4), and Meta Pixel.
- Build remarketing and retargeting campaigns to improve conversion rates.
- Collaborate with the creative and content teams to develop high-performing ad creatives and landing pages.
- Prepare weekly and monthly campaign performance reports with actionable recommendations.
- Track marketing budgets and ensure efficient allocation of advertising spend.
- Stay updated on platform updates, advertising policies, AI-driven marketing tools, and industry best practices.

Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Marketing,



or a related field.
- Minimum 2–4 years of hands-on experience in Performance Marketing or Paid Media.
- Strong expertise in:
- Google Ads
- Meta Ads Manager
- Google Analytics (GA4)
- Google Tag Manager
- Meta Pixel
- Conversion Tracking
- A/B Testing
- Landing Page Optimization
- Lead Generation
- Campaign Budget Management
- Strong analytical and problem-solving skills with the ability to interpret campaign data.
- Excellent communication and reporting skills.

Preferred Qualifications
- Experience working in the EdTech, education, or service-based industry.
- Google Ads, Google Analytics, or Meta Blueprint certifications.
- Experience with CRM platforms and marketing automation tools.
- Knowledge of LinkedIn Ads, YouTube Ads, and other paid advertising platforms.
- Familiarity with AI-powered marketing tools for campaign optimization and reporting.

Key Skills
- Performance Marketing
- Paid Media Strategy
- Google Ads
- Meta Ads
- Lead Generation
- Conversion Rate Optimization (CRO)
- Campaign Optimization
- Google Analytics (GA4)
- Google Tag Manager
- Marketing Analytics
- Budget Management
- A/B Testing
- Data Analysis
- ROI & ROAS Optimization

What We Offer
- Prospect to work with a fast-growing EdTech organization.
- Exposure to high-impact marketing campaigns and real business growth.
- Cooperative, innovation-driven work environment.
- Professional learning and career advancement opportunities.

Location: Kozhikode (Calicut), Kerala Working Days: Monday – Saturday

Working Hours: 9:00 AM – 5:30 PM

If you're passionate about paid marketing, love analyzing campaign performance, and enjoy optimizing for measurable results, we'd love to hear from you.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (EdTech) (Kozhikode)
🏢 Algate School Of Skills
📍 Kozhikode