Future Varsity is a quick-growing multidisciplinary higher education group with over two decades of experience shaping career-ready talent across Event Management, Sports

Management, Interior Design, Nutrition, Finance, Marketing, Entrepreneurship, and other new-age domains.

As we scale our operations, digital ecosystem, and brand presence, we are building a robust, data-backed growth engine. We are now hiring a Performance Marketing

Specialist - an analytical leader who can drive full-funnel growth and handle budgets efficiently.

Role will include:

● Develop and execute end-to-end performance marketing strategies across Google,

Meta, YouTube, LinkedIn, and other digital channels.

● Plan, manage, and optimize large advertising budgets to maximize lead quality,

conversions, and ROI.

● Own the complete acquisition funnel—from campaign planning and audience segmentation to conversion optimization and reporting.

● Design and execute A/B tests, growth experiments, and optimization frameworks to continuously improve campaign performance.

● Build dashboards and performance reports to monitor CAC, CPL, ROAS, LTV,





attribution, and other key business metrics.

● Collaborate with leadership, admissions, design, product, and technology teams to drive measurable business growth.

● Optimize landing pages and customer journeys to improve conversion rates.

● Drive data-backed decision-making through analytics, marketing intelligence, and performance insights.

● Stay updated with emerging digital marketing trends, AI tools, platform updates, and automation opportunities.

Technical Skills

● Advanced proficiency in:

○ GA4, GTM, Data Studio/Looker

○ Pixel setups, server-side tracking, UTMs, offline conversions

○ Automation tools, CRM workflows, and lead-scoring systems

● Strong understanding of MarTech stacks, integrations, and measurement systems

● Experience optimizing landing pages with design/tech teams

3-5 Years relevant experience preferred

Join us if you optimise campaigns the way others optimise their selfies!

[email protected]

📌 Performance Marketing Specialist (Mumbai)
🏢 Future Varsity Education Group
📍 Mumbai