Company Description SRMS Trust, established in 1990 as a public charitable trust, is dedicated to advancing education, healthcare, and social values in India. In memory of freedom fighter and Gandhian leader Late Shri Ram Murti Ji, the Trust focuses on technical and qualified education across engineering, management, medicine, pharmacy, nursing, law, and the arts. It operates multiple colleges, institutes, and multi-specialty hospitals in Bareilly, Lucknow, and Unnao, offering diverse academic and healthcare services.

The Trust emphasizes high-quality education, research, and community upliftment, creating an environment where learners and professionals can grow and contribute meaningfully to society.

Role Description The Performance Marketing Specialist / Executive will be responsible for planning, executing, and optimizing digital marketing campaigns to drive enrollment, brand visibility, and engagement for SRMS Trust institutions. Day-to-day tasks include managing performance marketing channels (such as search, social, display), monitoring campaign performance, conducting A/B tests, and generating reports with actionable insights. The role involves collaborating with academic, admissions, and outreach teams to align marketing strategies with institutional goals, developing data-driven recommendations, and ensuring consistent brand communication.

This is a full-time,



on-site role based in Bareilly, requiring regular coordination with internal stakeholders and external vendors. Qualifications

Candidates should possess strong Analytical Skills and Data Analysis capabilities to interpret campaign metrics and optimize performance.

Candidates should possess Performance Management skills to plan, execute, and manage multi-channel marketing campaigns.

Candidates should possess Performance Testing skills to run A/B tests and experiments for creative, targeting, and landing pages.

Knowledge of digital marketing platforms (e.g., Google Ads, Meta Ads), web analytics tools (e.g., Google Analytics), and basic SEO/SEM principles.

Bachelor’s degree in Marketing, Business, Communications, or a related field; prior experience in performance or digital marketing is preferred.

Ability to work with spreadsheets and dashboards, attention to detail, and a results-oriented mindset.

Familiarity with the education sector or institutional marketing will be an added advantage.

Required

Skills

Google Ads

Meta Ads (Facebook & Instagram)

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Conversion Tracking

A/B Testing & CRO

Looker Studio

Microsoft Excel / Google Sheets Job Details

Location: Bareilly, Uttar Pradesh (Onsite)

Employment Type: Full-time

Experience: 1–4 Years

📌 Performance Marketing Specialist / Executive (Bareilly)
🏢 Shri Ram Murti Smarak (SRMS) Institutions
📍 Bareilly