Performance Marketing Specialist

Marian Educational Initiatives Pvt Ltd

Marian Educational Initiatives Pvt Ltd is the leading company within the Be More Group that provides management services to educational institutions including the various Sancta Maria International Schools and Schola Maria campuses as well as the colleges and schools under St Mary's Educational Society.

About the Role The Group is looking for an experienced Performance Marketing Specialist with 5–8 years of hands-on experience managing and scaling digital acquisition campaigns. The ideal candidate can independently plan, execute, optimize, and report on performance marketing initiatives across multiple channels to drive measurable business growth. Key Responsibilities

Own end-to-end performance marketing campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and other relevant channels.

Manage media budgets, bidding strategies, audience targeting, and campaign optimization.

Monitor and improve key metrics including CAC, CPL, ROAS, conversion rates, and revenue growth.

Conduct A/B testing on creatives, landing pages, and audience segments.





Analyse campaign performance and provide actionable insights through regular reporting.

Collaborate with creative, content, product, and sales teams to improve funnel performance.

Ensure accurate tracking, attribution, and analytics setup using tools such as GA4, Google Tag Manager, and CRM platforms.

Requirements

5–8 years of proven experience in performance marketing and paid acquisition.

Solid expertise in Google Ads and Meta Ads;

experience with additional channels is a plus.

Solid understanding of conversion tracking, attribution, analytics, and marketing automation.

Demonstrated ability to independently manage campaigns and deliver measurable results.

Working knowledge of SEO practices will be an added advantage.

Strong analytical skills and data-driven decision-making mindset.

Good communication and stakeholder management skills The role is ideal for a self-driven marketer who can take ownership, work independently, and consistently deliver performance outcomes.

📌 Performance Marketing Specialist (5–8 Years Experience) (Hyderabad)
🏢 Marian Educational Initiatives
📍 Hyderabad