About the job

We are looking for a results-driven Performance Marketing Manager to lead our paid marketing initiatives across digital channels. In this role, you will be responsible for planning, executing, and optimizing high-performing campaigns across Meta, Google, and YouTube to drive lead generation, customer acquisition, and revenue growth. The ideal candidate has a strong analytical mindset, hands-on experience with performance marketing platforms, and a passion for data-driven decision-making.

Responsibilities:

Campaign Planning & Execution

- Plan, launch, and manage paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and YouTube.
- Develop campaign strategies aligned with business objectives, including lead generation, conversions, and brand awareness.
- Ensure campaigns are set up with accurate targeting, tracking, and conversion measurement.

Performance Monitoring & Optimization

- Continuously monitor campaign performance and optimize targeting, bidding strategies, budgets, and placements to maximize ROI.
- Analyze campaign metrics such as CTR, CPC, CPA, ROAS, conversion rates, and customer acquisition costs.
- Identify trends and provide actionable recommendations to improve campaign performance.

Testing & Experimentation

- Conduct A/B testing of ad creative, copy, audience segments, and landing pages to improve campaign effectiveness.
- Collaborate with the creative and content teams to develop high-performing ad creatives and messaging.
- Implement data-driven optimization strategies based on test results and campaign insights.

Analytics & Reporting





- Track and analyze campaign performance using Google Analytics (GA4), Meta Ads Manager, Google Ads Manager, and other analytics tools.
- Prepare regular performance reports and dashboards, highlighting key insights, learnings, and optimization opportunities.
- Monitor attribution and conversion tracking to ensure accurate performance measurement.

Budget & Performance Management

- Manage advertising budgets efficiently to maximize campaign performance while maintaining cost efficiency.
- Optimize bidding strategies and budget allocation across channels based on campaign objectives and performance.
- Forecast campaign outcomes and recommend investment strategies to achieve business goals.

Requirements: · 3–6 years of hands-on experience in Performance Marketing or Paid Media.

· Robust expertise in Meta Ads Manager, Google Ads, YouTube Ads, and Google Analytics (GA4).

· Proven experience managing lead generation and conversion-focused campaigns.

· Solid understanding of audience targeting, conversion tracking, attribution models, and campaign optimization.

· Excellent analytical, problem-solving, and reporting skills.

· Strong communication and collaboration skills with the ability to work cross-functionally.

· Collaboration skills.

Pay: ₹38,000.00 - ₹48,000.00 per month

Benefits

- Paid sick time
- Paid time off

Ability to commute/relocate:
- Panchkula, Haryana: Reliably commute or planning to relocate before starting work (Required)

Experience:
- Performance marketing: 3 years (Required)
- Meta ads: 3 years (Required)

Work Location: In person

📌 Performance Marketing Manager (Panchkula)
🏢 Young Urban Project
📍 Panchkula