Performance Marketer

Marketing Department | Full-Time | 3-8 Years | Location: Hyderabad-Onsite | Pay Scale: 10-18 Lacks

About the Role

We're looking for a Performance Marketer who can own paid acquisition end to end. From strategy to execution to reporting. You'll run campaigns across multiple channels, manage budgets that directly impact revenue, and know exactly which numbers matter and why.

This isn't a role for someone who just "runs ads." We need someone who understands the full funnel, can read data without hand-holding, and pushes campaigns to get better every week.

Key Responsibilities

Plan, launch, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms

Own budget allocation and pacing across channels to hit CAC and ROAS targets

Build and maintain dashboards to track spend, conversions, and ROI in real time

Run A/B tests on creatives, landing pages, audiences, and bidding strategies

Work closely with design and content teams to brief and improve ad creatives

Set up and manage tracking- pixels, UTM structures, conversion events, server-side tracking

Analyze funnel performance and identify where budget is being wasted or underused

Report daily/weekly/monthly on campaign performance with clear takeaways, not just numbers

Stay on top of platform updates, auction changes, and recent ad formats

Collaborate with sales/CRM teams to track lead quality and downstream conversion, not just top-of-funnel metrics

What We're Looking For

3–8 years of hands-on experience running paid campaigns

Proven track record of hitting or beating CAC/ROAS targets with real numbers to show for it

Strong grip on Google Ads, Meta Ads Manager,



and at least one more platform (LinkedIn,SnapChat, Twitter/X)

Comfortable working with budgets and forecasting spend against revenue goals

Someone who can explain a performance drop in one sentence, not a 10-slide deck

In-depth understanding of customer behavior-how users move through the funnel, what drives drop-off, and what actually influences buying decisions

Strong understanding of the Telugu market-language, culture, and buying behavior in the region

Must-have: B2C industry experience, specifically in ed-tech

Martech Skills (Must-Have)

Ad Platforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager

Analytics: GA4, Google Tag Manager, Looker Studio (or similar BI tool)

Tracking & Attribution: Pixel/conversion API setup, UTM management, server-side tracking (CAPI), multi-touch attribution basics

CRM/Marketing Automation: HubSpot, Salesforce, or similar (lead tracking, funnel handoff)

Landing Page/CRO Tools: Unbounce, Webflow, or similar, plus basic A/B testing tools

Spreadsheet/SQL: Advanced Excel/Sheets (pivot tables, formulas); SQL is a strong plus for pulling own data

Reporting Automation: Experience connecting ad platforms to dashboards (Supermetrics, Windsor.ai, or similar)

Nice to Have

Experience with TikTok Ads or programmatic/DSP platforms

Understanding of SEO and how it interacts with paid strategy

Familiarity with marketing mix modeling or incrementality testing

What Success Looks Like

Consistently hitting CAC and ROAS targets across channels

Reducing wasted ad spend through better targeting and testing

Clear, honest reporting that leadership can actually use to make decisions

Campaigns that scale without efficiency dropping off

📌 Performance Marketing Manager/ Sr. Manager (Hyderabad)
🏢 NxtWave
📍 Hyderabad