04 Aug
|
Opptra
|
Bengaluru
About Opptra
Opptra unlocks Asian expansion for consumer brands through ecommerce and digital capabilities. We build category-aligned franchising businesses powered by a shared global supply chain and centrally developed technology, balancing online and offline channels across India, GCC, and Southeast Asia. The Role
Own profitable online growth for Opptra's portfolio — Home, Kitchen, Furniture, Electronics, PCA, Packed Foods, Sports, Baby, Toys, Pets, and Beauty — by planning, executing, and scaling marketplace demand engines across India, GCC, and SEA. What You'll Do
Marketplace Execution
Take full ownership of paid campaigns on Amazon India and Flipkart — from campaign structure and bid logic to placement strategy and spend pacing
Make real spending decisions; this is a hands-on role with significant monthly ad spend under your direct control
Be accountable for topline growth on a large, multi-category marketplace portfolio
Work closely with Catalog and Category to ensure listing quality — content, ratings, pricing, and promotions — is pulling its weight in campaign performance
Get ahead of major sale events by locking in stock availability, content sign-offs, and launch timelines well before go-live
Growth & Optimisation
Hit the ground running with a clear plan — defined priorities, measurable targets, and an honest view of what needs fixing first
Treat every campaign as a learning opportunity — design structured experiments, read the results properly, and build on what works
Get more out of the tools and agencies you work with than most people do — use automation and external partners to punch above your headcount
Reporting & Stakeholder Management
Keep leadership genuinely informed — not just with data, but with a clear read on what's working, what isn't, and what you're doing about it
Be the connective tissue between marketing and the rest of the business — Category, Supply Chain, Finance — so nothing falls through the cracks
Run structured weekly and monthly reviews that drive decisions, not just discussion What We're Looking For
Must Have
Directly managed performance marketing at meaningful scale on Indian marketplaces — this is not a first rodeo
Hands-on ownership of substantial monthly ad spend on Amazon India and Flipkart — not delegated to an agency
Deep expertise in Sponsored Products, Sponsored Brands, DSP, and Flipkart Ads — not just familiarity
Proficiency with ad management tools — Adbrew, Pacvue, Hector/Sku, or equivalent
Strong command of TACoS, ROAS, ACoS, unit economics, and P&L; linkage
Structured thinker — solves for ACoS spikes, content gaps, and inventory issues in systems, not reactions
Demonstrated use of AI tools (ChatGPT, Claude, Perplexity, or ad-tech tools) in daily workflow, with measurable impact
Experience managing external agencies and holding them accountable to output KPIs
Positive to Have
Hands-on experience with Quick Commerce — Blinkit, Zepto, or Swiggy Instamart shelf and boost mechanics
Has operated at high GMV scale and allocated capital across a multi-brand, multi-SKU portfolio
Exposure to GCC marketplace channels (noon, Amazon.ae) or SEA platforms (Lazada, Shopee)
Experience building attribution or performance dashboards — not just consuming them A point of view on how AI will reshape marketplace advertising in the next 2–3 years
Why Opptra
You'll own real revenue — not a slice of a campaign managed by committee. Opptra's model gives you category-level accountability across a growing multi-brand portfolio, with the tooling, data, and cross-functional support to back it up. If you're a marketplace operator who thinks in systems and wants to help build Asia's most ambitious brand distribution engine — this is the seat.
📌 Performance Marketing Manager (Bengaluru)
🏢 Opptra
📍 Bengaluru