Company Description: Amiy Naturals, founded in 2025, India’s most effective skincare solutions, offering ingestibeles and topicals that work from within to improve skin health. Amiy’s formulas target issues such as acne, pigmentation, inflammation, gut health, and anxiety. Developed in Amiy’s laboratories in Bhopal, India, the company focuses on fast, effective, and clean formulations without unnecessary additives, aiming to deliver visible transformation in days. Performance marketing manager

Location: Mumbai

Reports To: CEO / Founder / Board

Employment Type: Full-time

Experience Level: 5–10+ years About the Role

We're looking for a Performance marketing manager who leads from the front on performance marketing — someone equally comfortable setting company-wide marketing strategy in the boardroom and working on Ads Manager as their everyday task. This is not a purely strategic, hands-off leadership role: we want a CMO who will upload a campaign, read a dashboard, and spot inefficiency in real time, while also owning the full marketing organization, budget, and P&L.;

You'll be the most senior marketing voice in the company, directly accountable to the CEO/Board for revenue growth, customer acquisition efficiency, and brand health — with performance marketing as your primary task of the business.

Core Focus: Performance Marketing

Own end-to-end paid media strategy and execution across Google Ads, Meta Ads, and other paid channels (search, shopping, display, retargeting, marketplace ads like Amazon/Flipkart Ads)

Set and be accountable for CAC, ROAS, MER (marketing efficiency ratio), and revenue targets across all paid channels

Build, launch, and manage campaigns hands-on — audience strategy, bid strategy, budget pacing, creative rotation

Run a structured, always-on testing roadmap across creative, copy, audiences, landing pages, and offers

Own budget allocation and reallocation across channels/campaigns in real time based on performance

Build and maintain advanced performance dashboards and reporting cadences (daily pacing, weekly deep-dives, monthly strategy reviews)

Bring benchmarking rigor — know what "valuable" CAC/ROAS/CTR looks like for the category and push the team toward it

Partner closely with creative/design teams to brief, test, and iterate on ad creative using performance data

Ensure robust tracking and attribution infrastructure (GA4, Meta Pixel/CAPI, server-side tracking, UTM governance)

Evaluate and pilot new paid channels/formats as they emerge (e.g., retail media,



connected TV, programmatic) Affiliate Marketing

Own and scale the affiliate marketing program end-to-end — strategy, recruitment, and performance management

Recruit and onboard high-quality affiliate partners, content publishers, coupon/deal sites, and niche influencer-affiliates

Negotiate commission structures, exclusive deals, and placement terms with top-performing partners

Manage affiliate network platforms (Impact, ShareASale, Refersion, Rakuten Advertising, Awin, PartnerStack, etc.)

Continuously audit and optimize the partner mix — identify and cut low-quality/fraudulent traffic, double down on high-LTV partners

Track affiliate program performance (incremental revenue, EPC, conversion rate by partner) and report on program health and ROI

Build affiliate marketing calendars aligned with sales events, launches, and seasonal pushes

Ensure compliance with affiliate program terms, brand guidelines, and disclosure requirements (FTC/ASCI as applicable)

Explore adjacent partnership opportunities — cashback platforms, comparison sites, co-marketing deals Additional Responsibilities (Broader Marketing Leadership)

Influencer Marketing

Own affiliate program strategy, partner recruitment, and network management (Impact, ShareASale, Refersion, PartnerStack, Awin, etc.)

Build and scale influencer marketing — outreach, gifting, contracts, and partnership negotiation

Directly negotiate high-value partnerships and network deals Social Media & Content Marketing

Own social media strategy, brand voice, and content calendar across platforms

Own content marketing strategy (blog, video, long-form) supporting SEO, brand, and demand generation CRM & Loyalty

Own CRM/lifecycle marketing strategy across email, SMS, and push (Klaviyo, HubSpot, Salesforce Marketing Cloud, etc.)

Design and scale loyalty and referral programs to drive retention and LTV SEO

Set SEO strategy (technical, on-page, content) and own organic traffic/revenue targets CRO & Marketing Analytics

Own the CRO testing roadmap for PDPs, landing pages, and checkout





Build and own marketing analytics and attribution capability (multi-touch attribution, MMM as the business scales) MarTech Stack

Own the marketing technology stack — CDP, tag management (GTM), analytics, automation, CRM/ESP

Evaluate and implement new tools; ensure clean data flow across systems E-commerce Platform & Checkout Experience

Working knowledge of Shopify and store/app management as it relates to marketing performance

Familiarity with checkout optimization tools (Shopflo or similar) and payment gateways (Razorpay, PayU, Stripe, Cashfree, etc.)

Partner with tech/product teams to resolve platform issues affecting conversion or attribution Team & Agency Management

Build, lead, and mentor the entire marketing organization (performance, affiliates, social, CRM, SEO, content, analytics)

Select and manage external agencies and freelancers; hold them accountable to KPIs Budget & P&L; Ownership

Own the total marketing budget — forecasting, allocation, and ROI accountability across every channel

Own marketing's contribution to overall company P&L; balance acquisition spend against LTV and margin

Present marketing performance, strategy, and financial impact directly to the CEO/Board Requirements

5–10+ years in digital marketing, including significant senior leadership experience

Deep, current hands-on expertise in performance marketing — able to operate in Google Ads/Meta Ads platforms personally, not delegate

Demonstrated ownership of large ad budgets and marketing P&L;, with clear, quantifiable CAC/ROAS outcomes

Proven experience building/scaling affiliate and influencer programs

Strong command of marketing analytics, attribution, and MarTech stacks

Experience building and leading marketing teams and managing agencies at scale

Familiarity with e-commerce platforms (Shopify, Magento, WooCommerce), checkout tools, and payment gateways

Exceptional communication and stakeholder management skills — able to operate as a peer to the CEO/Board Looking for

Prior experience at a top D2C, e-commerce, or high-growth consumer brand

Experience scaling a marketing org through multiple growth stages (seed to Series C+, or equivalent revenue milestones)

Managing and scaling high ARRs with a consistent growth trajectory

Exposure to PR, communications and collaborations

MBA or equivalent strategic business background

Preferably a technical education and prior experience Compensation

Competitive salary, 2% equity shares with a vesting period of 4 years with a 1 year cliff

📌 Performance marketing manager (Bengaluru)
🏢 Amiy Naturals
📍 Bengaluru