Company Description: Amiy Naturals, founded in 2025, India’s most effective skincare solutions, offering ingestibeles and topicals that work from within to improve skin health. Amiy’s formulas target issues such as acne, pigmentation, inflammation, gut health, and anxiety. Developed in Amiy’s laboratories in Bhopal, India, the company focuses on fast, effective, and clean formulations without unnecessary additives, aiming to deliver visible transformation in days.

Performance marketing manager

Location: Mumbai

Reports To: CEO / Founder / Board

Employment Type: Full-time

Experience Level: 5–10+ years

About the Role

We're looking for a Performance marketing manager who leads from the front on performance marketing — someone equally comfortable setting company-wide marketing strategy in the boardroom and working on Ads Manager as their everyday task. This is not a purely strategic, hands-off leadership role: we want a CMO who will upload a campaign, read a dashboard, and spot inefficiency in real time, while also owning the full marketing organization, budget, and P&L.;

You'll be the most senior marketing voice in the company, directly accountable to the CEO/Board for revenue growth, customer acquisition efficiency, and brand health — with performance marketing as your primary task of the business.

Core Focus: Performance Marketing

- Own end-to-end paid media strategy and execution across Google Ads, Meta Ads, and other paid channels (search, shopping, display, retargeting, marketplace ads like Amazon/Flipkart Ads)
- Set and be accountable for CAC, ROAS, MER (marketing efficiency ratio), and revenue targets across all paid channels
- Build, launch, and manage campaigns hands-on — audience strategy, bid strategy, budget pacing, creative rotation
- Run a structured, always-on testing roadmap across creative, copy, audiences, landing pages, and offers
- Own budget allocation and reallocation across channels/campaigns in real time based on performance
- Build and maintain advanced performance dashboards and reporting cadences (daily pacing, weekly deep-dives, monthly strategy reviews)
- Bring benchmarking rigor — know what "good" CAC/ROAS/CTR looks like for the category and push the team toward it
- Partner closely with creative/design teams to brief, test, and iterate on ad creative using performance data
- Ensure robust tracking and attribution infrastructure (GA4, Meta Pixel/CAPI, server-side tracking, UTM governance)
- Evaluate and pilot new paid channels/formats as they emerge (e.g., retail media, connected TV,



programmatic)

Affiliate Marketing

- Own and scale the affiliate marketing program end-to-end — strategy, recruitment, and performance management
- Recruit and onboard high-quality affiliate partners, content publishers, coupon/deal sites, and niche influencer-affiliates
- Negotiate commission structures, exclusive deals, and placement terms with top-performing partners
- Manage affiliate network platforms (Impact, ShareASale, Refersion, Rakuten Advertising, Awin, PartnerStack, etc.)
- Continuously audit and optimize the partner mix — identify and cut low-quality/fraudulent traffic, double down on high-LTV partners
- Track affiliate program performance (incremental revenue, EPC, conversion rate by partner) and report on program health and ROI
- Build affiliate marketing calendars aligned with sales events, launches, and seasonal pushes
- Ensure compliance with affiliate program terms, brand guidelines, and disclosure requirements (FTC/ASCI as applicable)
- Explore adjacent partnership opportunities — cashback platforms, comparison sites, co-marketing deals

Additional Responsibilities (Broader Marketing Leadership)

Influencer Marketing

- Own affiliate program strategy, partner recruitment, and network management (Impact, ShareASale, Refersion, PartnerStack, Awin, etc.)
- Build and scale influencer marketing — outreach, gifting, contracts, and partnership negotiation
- Directly negotiate high-value partnerships and network deals

Social Media & Content Marketing

- Own social media strategy, brand voice, and content calendar across platforms
- Own content marketing strategy (blog, video, long-form) supporting SEO, brand, and demand generation

CRM & Loyalty

- Own CRM/lifecycle marketing strategy across email, SMS, and push (Klaviyo, HubSpot, Salesforce Marketing Cloud, etc.)
- Design and scale loyalty and referral programs to drive retention and LTV

SEO

- Set SEO strategy (technical, on-page, content) and own organic traffic/revenue targets

CRO & Marketing Analytics

- Own the CRO testing roadmap for PDPs, landing pages, and checkout
- Build and own marketing analytics and attribution capability (multi-touch attribution,



MMM as the business scales)

MarTech Stack

- Own the marketing technology stack — CDP, tag management (GTM), analytics, automation, CRM/ESP
- Evaluate and implement new tools; ensure clean data flow across systems

E-commerce Platform & Checkout Experience

- Working knowledge of Shopify and store/app management as it relates to marketing performance
- Familiarity with checkout optimization tools (Shopflo or similar) and payment gateways (Razorpay, PayU, Stripe, Cashfree, etc.)
- Partner with tech/product teams to resolve platform issues affecting conversion or attribution

Team & Agency Management

- Build, lead, and mentor the entire marketing organization (performance, affiliates, social, CRM, SEO, content, analytics)
- Select and manage external agencies and freelancers; hold them accountable to KPIs

Budget & P&L; Ownership

- Own the total marketing budget — forecasting, allocation, and ROI accountability across every channel
- Own marketing's contribution to overall company P&L; balance acquisition spend against LTV and margin
- Present marketing performance, strategy, and financial impact directly to the CEO/Board

Requirements

- 5–10+ years in digital marketing, including significant senior leadership experience
- Deep, current hands-on expertise in performance marketing — able to operate in Google Ads/Meta Ads platforms personally, not delegate
- Demonstrated ownership of large ad budgets and marketing P&L;, with clear, quantifiable CAC/ROAS outcomes
- Proven experience building/scaling affiliate and influencer programs
- Strong command of marketing analytics, attribution, and MarTech stacks
- Experience building and leading marketing teams and managing agencies at scale
- Familiarity with e-commerce platforms (Shopify, Magento, WooCommerce), checkout tools, and payment gateways
- Exceptional communication and stakeholder management skills — able to operate as a peer to the CEO/Board

Looking for

- Prior experience at a top D2C, e-commerce, or high-growth consumer brand
- Experience scaling a marketing org through multiple growth stages (seed to Series C+, or equivalent revenue milestones)
- Managing and scaling high ARRs with a consistent growth trajectory
- Exposure to PR, communications and collaborations
- MBA or equivalent strategic business background
- Preferably a technical education and prior experience

Compensation

Market-competitive salary, 2% equity shares with a vesting period of 4 years with a 1 year cliff

📌 Performance marketing manager (Mumbai)
🏢 Amiy Naturals
📍 Mumbai