Job Title: Performance Marketing Lead

Relevant Experience required: 2-4 Years

About client:

Our Client is one of the fastest-growing bootstrapped startups in the Ad-tech and Creator-tech domain. Our journey is a masterclass in organic scale: we’ve grown from a 2-person founding team to a 70+ strong global workforce by building products that people actually want.

To date, we’ve helped over 56,000+ global creators gain traction, powering an incredible 6.9B+ views. But we are just getting started.

We are transitioning from a high-growth startup to an AI-first powerhouse. At our client, you get the best of both worlds: the financial stability of a profitable, bootstrapped business and the intellectual challenge of a cutting-edge AI lab.

About Role:

We’re looking for a data-obsessed Performance Marketing Manager who thrives on experimentation, optimization, and scaling paid campaigns.

In this role, you will plan, launch, optimize, and scale high-performing digital campaigns across multiple advertising platforms, while working closely with creative, analytics, product, and CRM teams to drive customer acquisition and revenue growth.

You’ll play a key role in turning marketing spend into measurable business outcomes.

Key Responsibilities:

- Campaign Strategy & Execution

Plan, launch, and manage paid campaigns across Meta Ads, Google Ads (Search, Display, PMax, Demand Gen, YouTube), and Microsoft Bing Ads

Build high-performing campaign structures including ad sets, audiences, ad groups, creatives, and bidding strategies

Design and run A/B tests on creatives, messaging, landing pages, and audience segments

Manage campaign budgets and pacing to maximize ROI and scale profitable campaigns

- Performance Optimization

Continuously optimize campaigns to improve CPA, ROAS, CTR, CPC, Conversion Rate, and LTV





Identify high-performing audience segments and scale winning campaigns

Conduct keyword research, audience segmentation, and competitor benchmarking

Implement advanced targeting strategies including retargeting, lookalike audiences, and custom segments

- Analytics & Tracking

Set up and manage tracking via Google Tag Manager, Google Analytics 4, Meta Pixel, and Bing UET

Monitor funnel performance and attribution models across channels

Prepare weekly and monthly performance reports with actionable insights

Identify opportunities to improve conversion funnels and campaign efficiency

- Creative & Cross-Functional Collaboration

Collaborate with design and content teams to develop high-performing ad creatives

Provide data-driven creative briefs based on campaign insights

Work with product and CRO teams to optimize landing pages and improve conversion rates

Who You Are:

2–4 Years in the Trenches: You’ve managed significant monthly spends and have the receipts to prove your success.

B.Tech/B.E. from a Tier 1 Institute (IIT, NIT, or equivalent).

Solid expertise in Meta Ads Manager (Facebook & Instagram)

Proficiency in Google Ads (Search, Display, PMax, YouTube, Demand Gen)

Experience managing campaigns on Microsoft Advertising (Bing Ads)

Strong understanding of campaign objectives, bidding strategies, and audience targeting

Experience with Google Analytics 4, Google Tag Manager, and tracking pixels

Strong analytical skills with proficiency in Excel / Google Sheets

Experience running A/B tests and interpreting campaign performance data The "Edge":

Experience with additional platforms such as LinkedIn Ads, TikTok Ads, Snapchat Ads, or programmatic DSPs

Experience in SaaS, AdTech, D2C, Creator Economy, or Growth Marketing environments

Familiarity with CRM tools like HubSpot, Zoho, Salesforce, or customer lifecycle platforms

Basic knowledge of SQL or Python for marketing data analysis

📌 Performance Marketing Lead - Mumbai
🏢 Remotestar
📍 Mumbai