About the Role

We're looking for a Performance Marketing Manager to own and scale our paid acquisition efforts. You'll manage budgets across channels, optimize campaigns for ROI, and work closely with creative, data, and product teams to drive measurable growth.

Responsibilities

Plan, execute, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms. Manage and allocate monthly ad budgets to maximize ROAS and CAC efficiency. Build and monitor dashboards tracking key metrics (CAC, ROAS, CTR, conversion rates, LTV).

Run A/B tests on creatives, audiences, and landing pages to improve performance. Collaborate with content and design teams on ad creative and messaging. Analyze funnel performance and identify opportunities to improve conversion at each stage.

Stay current on platform updates, bidding strategies, and industry trends. Report performance insights and recommendations to leadership on a regular cadence.

Requirements





3-4 years of hands-on experience in performance marketing or digital advertising. Proven track record managing paid campaigns across Google Ads, Meta Ads Manager, and/or LinkedIn Ads. Strong analytical skills with proficiency in Excel/Google Sheets; familiarity with GA4 and attribution tools.

Experience with A/B testing and conversion rate optimization. Understanding of the full marketing funnel and CAC/LTV economics. Excellent communication skills and ability to work cross-functionally.

Good to Have

Experience with marketing automation or CRM tools (HubSpot, Klaviyo). Basic knowledge of SQL for pulling custom reports.

Experience in a startup or high-growth environment.

What We Offer

Competitive salary and performance-based incentives. Versatile hybrid work model. Opportunity to directly influence growth strategy.

📌 Performance Marketing Manager (Delhi)
🏢 DigitalWins
📍 Delhi