Job Title: Media Buyer (Performance Marketing Executive) Brand Name : Nabhya Ayurveda Location: Malad East , Mumbai — In-office (Monday to Saturday) (10 am to 7pm) Employment Type: Full-time Experience: 1+ year (experienced) Reports to: Marketing Lead / Founder About the Role We are a fast-growing, founder-led direct-to-consumer (D2C) brand in the sneaker-care space. You will be working for Nabhya Ayurveda ,one of our own Brands .We're looking for a hands-on Media Buyer to plan, run, and optimise our paid campaigns and drive profitable growth. This role is primarily focused on Meta (around 70%), with Google making up the remaining 30% — so you should be strong on both, with Meta as your core strength.

You'll own real budgets and have a direct line to the brand's growth.

Key Responsibilities ●Plan, set up, and manage paid campaigns across Meta (Facebook/Instagram) and Google Ads, with Meta as the primary focus (70%) and Google (30%). ● Own day-to-day campaign management — budgets, bidding, audiences, creative testing, scaling winners, and cutting underperformers. ● Drive and improve key metrics: ROAS, CAC, CTR, CPM, CPC, and conversion rate. ● Build and test audiences — prospecting, retargeting, and lookalikes — and continuously optimise for efficiency. ● Brief and coordinate with the content/creative team on ad creatives (statics, videos, UGC) and test variations. ●Track performance daily and weekly, maintain reporting dashboards, and use data to guide decisions.



● Manage ad budgets responsibly and scale spend profitably, within agreed guidelines. ● Stay on top of platform updates, ad policies, and new features on Meta and Google. ● Work with the website/landing-page team to improve conversion (basic CRO awareness). Must-Have Skills &

Qualifications ●1+ year of hands-on experience running paid campaigns on both Meta Ads and Google Ads, with Meta as your stronger platform. ●Solid working knowledge of Meta Ads Manager and Google Ads (Search, Performance Max/Shopping, Display). ●Confident with performance metrics (ROAS, CAC, CTR, CPM, conversion rate) and comfortable making data-driven decisions. ●Proficiency in Google Sheets / Excel for reporting and analysis. ●Good understanding of the D2C / e-commerce funnel and performance-marketing fundamentals. ●Analytical, detail-oriented, and responsible with budgets. Good to Have (Plus Points) ●Experience scaling a D2C / e-commerce brand profitably. ●Familiarity with Meta Pixel / Conversions API, Google Analytics (GA4), and Shopify. ●Experience briefing creatives and working closely with a content team. ● Exposure to additional channels (YouTube, influencer, or marketplace ads).

What We Offer ● A performance incentive linked to ad spend and results, as per company guidelines. ● Ownership of real ad budgets at a quick-growing D2C brand. ● A close-knit team and direct, visible impact on growth.

📌 Performance Marketing Executive (Mumbai)
🏢 Sneads India
📍 Mumbai