Job Summary

Job purpose: To drive digital growth for The Concrete Shop, a design-led concrete brand by Aarya Precast India Pvt. Ltd., by planning, executing, and optimizing end-to-end performance marketing initiatives. The role is responsible for generating qualified leads, maximizing profile, website, and lead conversion rates, improving online visibility through SEO, AEO, and GEO strategies, managing paid advertising campaigns, creating high-quality digital creatives, executing influencer marketing initiatives, and driving measurable business growth through data-driven marketing strategies and continuous optimization.

Responsibilities

- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.

- Manage campaign budgets, audience targeting, bidding strategies, and remarketing campaigns.

- Improve campaign performance by optimizing CPL, CTR, ROAS, and lead quality.

- Generate qualified leads aligned with business objectives.

- Develop and execute SEO, AEO, and GEO strategies to improve digital visibility.

- Conduct keyword research, technical audits, and competitor analysis.

- Optimize website content, landing pages, and metadata for higher search rankings.

- Improve organic traffic and search engine performance.

- Optimize website performance, landing pages, and enquiry funnels.

- Improve profile, website, and lead conversion rates through continuous optimization.

- Coordinate with developers to enhance website functionality and user experience.

- Monitor visitor behaviour and recommend conversion improvements.

- Design digital creatives for advertisements, social media, websites, presentations, and marketing materials.

- Develop graphics, videos, reels,



banners, and promotional content.

- Ensure brand consistency across all digital platforms.

- Maintain and organize digital marketing assets.

- Identify and collaborate with relevant influencers and industry professionals.

- Plan and execute influencer marketing campaigns.

- Monitor campaign performance and optimize ROI.

- Track campaign performance using Google Analytics, Search Console, and advertising platforms.

- Monitor website traffic, engagement, conversions, CPL, ROAS, and ROI.

- Prepare weekly and monthly MIS reports with actionable insights.

- Recommend optimization strategies based on campaign performance.

- Develop digital growth strategies aligned with business objectives.

- Research market trends, AI tools, and emerging digital technologies.

- Identify current opportunities to improve digital performance and lead generation.

- Continuously improve marketing processes and campaign effectiveness.

- Number of qualified digital leads generated

- Lead conversion rate

- Website conversion rate

- Profile conversion rate

- Return on Ad Spend (ROAS)

- Cost per Lead (CPL)

- Organic keyword ranking improvement

- Growth in website traffic and user engagement

- Social media engagement and campaign performance

- Influencer campaign performance and ROI

- Timely execution of campaigns, creatives, and digital initiatives





- Accuracy and timeliness of MIS, analytics, and performance reporting

Requirements

Education

- Bachelor's Degree in Marketing, Digital Marketing, Business Administration, Mass Communication, Graphic Design, or a related discipline.

- Professional certifications in Google Ads, Meta Ads, Google Analytics, SEO, or Digital Marketing will be preferred.

Experience

- 5+ years of relevant experience in Performance Marketing or Digital Marketing.

- Proven experience in independently managing end-to-end performance marketing campaigns.

- Strong hands-on experience in SEO, AEO, GEO, paid advertising, conversion rate optimization, digital analytics, creative content development, and influencer marketing.

Skills

Technical Skills

- Performance Marketing &
- Paid Advertising

- Google Ads

- Meta Ads

- LinkedIn Ads

- SEO, AEO &

- GEO

- Conversion Rate Optimization (CRO)

- Google Analytics

- Keyword Research, Competitor Analysis &

- Website Optimization

Soft Skills

- Strategic &
- Analytical Thinking

- Communication, Presentation &

- Negotiation Skills

- Planning, Project Management &

- Execution

- Problem Solving &

- Decision Making

- Creativity, Attention to Detail &

- Result Orientation

- Adaptability, Ownership &

- Continuous Learning

Job Details

- Job Title: Performance Marketing Executive

- Job Type: Full time

- Location: Gujarat, India

- Experience: 4-5 years

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Performance Marketing Executive (Ahmedabad)
🏢 The Concrete SHOP
📍 Ahmedabad