Chessbrainz is a leading Sports Tech company based in Mumbai with a presence in 50+ countries, empowering children (ages 5–14) through structured chess education and technology-driven learning.
Key Responsibilities
* Manage and optimize Google Ads & Meta (Facebook/Instagram) campaigns.
- Generate quality leads while maintaining target CPL & ROAS.
- Monitor campaign performance and optimize for better conversions.
- Conduct keyword research, audience targeting, and competitor analysis.
- Create and test ad copies, creatives, and landing page recommendations.
- Track campaign performance using Google Analytics, GTM, and Meta Business Suite.
- Prepare daily, weekly, and monthly performance reports.
- Coordinate with design, content, and sales teams.
- Manage campaign budgets effectively.
- Stay updated with the latest digital marketing trends.
Requirements
* Bachelor's degree in Marketing, Business, or a related field.
- 1–3 years of Performance Marketing experience.
- Hands-on experience with Google Ads and Meta Ads Manager.
- Knowledge of Google Analytics, Google Tag Manager, and conversion tracking.
- Robust analytical and communication skills.
- Experience in lead generation campaigns (EdTech experience preferred).
- Ability to manage multiple campaigns and meet deadlines.