Experience: 3-4 years

Location: Greater Noida West/ Noida Extn

Industry Preference: Fintech, WealthTech, EdTech, SaaS or digital-first brands

Reporting To: Marketing Head

Role Overview

We are looking for a hands-on Performance Marketing skilled to plan, launch and optimise paid campaigns across Meta, Google and YouTube.

The role will focus on webinar registrations, lead generation, website conversions, app installs and subscription growth across multiple financial brands.

Key Responsibilities

- Plan and manage paid campaigns across Meta Ads, Google Search, Display, YouTube and App Campaigns.
- Create campaign structures for:

o Webinar registrations o Lead generation o Website conversions o App installs and activation o Retargeting
- Conduct audience, keyword and competitor research.
- Write ad copy and prepare clear creative briefs.
- Coordinate with design, content and social media teams for campaign creatives.
- Set up and manage remarketing and lookalike audiences.
- Monitor campaign performance, budgets, bids and placements.
- Optimise campaigns for CPL, CAC, conversion rate, app activation and subscription.
- Track the full funnel from ad click to registration, attendance, install, activation and paid conversion.
- Review landing-page performance and recommend conversion improvements.
- Maintain campaign naming, UTM and reporting structures.
- Prepare weekly and monthly performance reports.
- Work closely with the compliance team before publishing financial advertisements and claims.

Required Skills

- 3–4 years of experience managing paid campaigns for fintech, EdTech, SaaS, apps or digital products.
- Hands-on experience with:

o Meta Ads Manager o Google Ads o Google Search campaigns o YouTube campaigns o Google App Campaigns
- Good understanding of conversion funnels, remarketing and audience segmentation.
- Working knowledge of GA4, Google Tag Manager and Meta Pixel.
- Understanding of app events,



Firebase or mobile attribution is preferred.
- Strong analytical and reporting skills.
- Ability to identify performance issues and act quickly.
- Good ad-copy and creative-briefing skills.
- Experience managing multiple campaigns and budgets simultaneously.

Preferred Experience

- Experience running campaigns for investment, personal finance, fintech or financial-

education brands.
- Experience promoting webinars, memberships, apps or subscription products.
- Understanding of lead nurturing and CRM-based campaign tracking.
- Familiarity with financial advertising policies and compliance requirements.
- Experience working with landing pages and conversion-rate optimisation.

What We Are Looking For

- Strong ownership of campaign performance.
- Ability to work with numbers and business outcomes, not only platform metrics.
- Comfort testing audiences, creatives, landing pages and offers.
- Clear communication with content, design, product and sales teams.
- Discipline in reporting, budget management and optimisation.
- Focus on lead quality, activation and paid conversion.

Application Requirements

Candidates should share

- Updated resume
- Campaign portfolio or case studies
- Platforms and budgets managed
- Examples of lead-generation, webinar or app campaigns
- Performance improvements achieved across CPL, CAC or conversion rates

Company Description SIHO Research is a cutting-edge stock research and analytics firm focused on delivering high-quality, data-driven investment insights. The team combines expertise from Software Architects, Engineers, Equity Research Analysts, and AI engineers, all united by a passion for equity investing.

SIHO leverages advanced technologies, including AI, machine learning, and both fundamental and technical analysis, to evaluate and execute investment opportunities. With a vision to simplify investing and provide best-in-class research services, SIHO’s flagship product is InvestVidhi.com, a platform designed to support informed investment decisions.

📌 Performance Marketing Executive (Noida)
🏢 SIHO Research
📍 Noida