Location: Chembur, Mumbai (On-site) Experience: 3–5 Years Industry: Luxury Fashion | E-commerce [Confidential Information] Key Responsibilities Performance Marketing - Plan, execute and optimise paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads.

- Manage Search, Shopping, Display, YouTube and Performance Max campaigns.
- Monitor and improve campaign performance based on ROAS, CAC, CPC, CTR, CPM and conversion rates. Analytics & Reporting - Track and analyse website and campaign performance using Google Analytics 4 (GA4), Meta Ads Manager and Google Ads.
- Build dashboards and prepare weekly and monthly performance reports.
- Analyse customer journeys, attribution and conversion funnels to identify growth opportunities.
- Provide actionable insights and recommendations to improve acquisition, retention and profitability. E-commerce Growth - Partner with the website and merchandising teams to optimise landing pages and improve conversion rates.
- Analyse customer behaviour and purchasing patterns.
- Support new product launches, seasonal campaigns and promotional initiatives.
- Identify opportunities to improve the online shopping experience and revenue growth. SEO & Search Visibility - Support SEO initiatives, including keyword research, on-page optimisation and content recommendations.
- Understand and implement best practices for Generative Engine Optimisation (GEO) to improve visibility across AI-powered search experiences.

Marketing

Technology & AI Workflows - Leverage AI-powered tools to enhance campaign planning, audience research,



ad copy generation, creative ideation, reporting and workflow automation.

- Manage and optimise Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API (CAPI) and Shopify analytics to ensure accurate tracking and attribution.
- Work with AI-assisted development tools where required to implement tracking scripts, pixels, APIs and basic website enhancements.
- Continuously evaluate emerging marketing technologies and recommend new tools, automations and workflows that improve efficiency and performance. Research & Innovation - Stay updated with platform changes across Meta, Google and the evolving digital marketing landscape.
- Monitor consumer trends and industry best practices.
- Identify new customer acquisition opportunities, audience segments and growth channels.
- Proactively test new campaign formats, technologies and optimisation strategies What We're Looking For - 3–5 years of hands-on experience in Performance Marketing.
- Strong expertise in Meta Ads and Google Ads.
- Working knowledge of Google Analytics 4 (GA4) and conversion tracking.
- Experience with Shopify or other e-commerce platforms.
- Understanding of SEO, paid media, attribution and conversion rate optimisation (CRO).
- Familiarity with modern marketing and productivity tools.
- Robust analytical mindset with excellent attention to detail.
- Proactive, curious and comfortable working in a fast-paced environment. Send your CV along with a brief note on your experience in performance marketing to [HIDDEN TEXT]

📌 Performance Marketing Executive (Mumbai)
🏢 Aprajita Toor Official
📍 Mumbai