Role Overview: We are looking for a D2C Lead to drive Profitable growth on D2C business, leading efforts for customer Acquisition & Retention.

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Key Responsibilities

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- Create multi-channel plan to deliver Monthly & Quarterly D2C business goals
- Drive performance on various marketing channels : Meta, Google, as well as Organic, Direct and Affiliate sources of revenue and traffic
- Come up with insights regularly on Creative themes: whats working, whats not working. Accordingly, brief the Creative team to ensure we have high performing material across the funnel
- Own Website optimization and A/B testing to deliver conversion rates
- Track full funnel metrics closely & ensure everything is in order
- Ownership of customer Retention Marketing activities that add Value to the Customers & deliver high Customer Satisfaction

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Qualifications

- 6-8 years of experience in performance marketing, with a track record of driving consistent growth for D2C brands, from brand or agency side
- Experience working on Health & Wellness brands will be a plus
- Robust understanding of drivers that influence Growth on D2C, and various Metrics along the funnel that ultimately deliver high ROAS
- Ability to understand the Creative Strategy & recommend changes
- Working knowledge of Retention tools & Customer journeys
- Top notch problem-solving & analytical skills

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Work From Office role: Office based in Ulsoor, Bengaluru

📌 Performance Marketing/C Lead (Bengaluru)
🏢 SuperStuff
📍 Bengaluru