Job Title: Performance Marketing Specialist (D2C & E-commerce)

Location: Pune (Work From Office)

Experience: 2–5 Years

Employment Type: Full-Time

Job Summary

We are looking for a results-driven Performance Marketing Specialist to drive revenue growth for D2C and e-commerce brands. The ideal candidate will be responsible for scaling paid advertising campaigns, improving ROAS, optimizing customer acquisition funnels, and driving profitable business growth across platforms such as Shopify, Amazon, Flipkart, Blinkit, Zepto, and Instamart.

This is a performance-focused role where business growth, revenue, and profitability are the primary KPIs.

Key Responsibilities1.

Paid Media

Management

Plan, execute, and optimize campaigns across Meta Ads and Google Ads.

Develop full-funnel marketing strategies (TOF, MOF & BOF).

Identify high-performing creatives, audiences, and campaigns, and scale them effectively.

Manage daily advertising budgets while optimizing for ROAS, CAC, and CPA.

Monitor campaign performance and implement continuous optimizations.

- E-commerce Growth

Drive sales and revenue on Shopify, Amazon, and Flipkart.

Optimize product listings, pricing, offers, and product bundles.

Improve website conversion rates and Average Order Value (AOV).

Analyze product performance and scale top-selling products.

3.

Quick Commerce

Marketing

Manage product visibility on Blinkit, Zepto, and Instamart.

Improve search rankings, product discoverability, and promotional offers.

Execute marketing initiatives aligned with instant purchase behavior.

Coordinate with inventory and pricing teams to maximize sales.

- Creative & Funnel Optimization





Collaborate with the design and content teams to develop high-performing ad creatives.

Create compelling hooks, messaging, and campaign strategies.

Conduct A/B testing for creatives, audiences, and ad copies.

Recommend landing page improvements to increase conversion rates.

- Data Analysis & Performance Tracking

Track campaign performance using Google Analytics and advertising dashboards.

Monitor key metrics including

ROAS

CAC

CPA

Conversion Rate

AOV

Identify funnel drop-offs and implement optimization strategies.

Prepare performance reports with actionable recommendations.

6.

Client

Management

Present campaign reports and growth strategies to clients.

Take ownership of brand performance and revenue growth.

Communicate insights, recommendations, and campaign updates confidently.

Build long-term client relationships through data-driven decision-making.

Requirements

2–5 years of experience in Performance Marketing.

Proven experience managing D2C and E-commerce brands (Mandatory).

Robust hands-on experience with Meta Ads and Google Ads.

Experience with Shopify, Amazon, Flipkart, and Quick Commerce platforms.

Strong analytical, problem-solving, and decision-making skills.





Ability to scale campaigns while maintaining profitability.

Excellent client communication and presentation skills.

Required Skills

Meta Ads & Google Ads

Media Buying & Budget Scaling

Performance Marketing Strategy

Audience Segmentation & Retargeting

TOF, MOF & BOF Funnel Strategy

Pixel & Conversion Tracking

Attribution Models

Google Analytics (GA4)

Creative Testing & Optimization

Conversion Rate Optimization (CRO)

Performance Reporting

Shopify Marketing

Amazon Marketplace Marketing

Flipkart Marketplace Marketing

Blinkit, Zepto & Instamart Marketing

Excel & Data Analysis

Key Performance Indicators (KPIs)

Return on Ad Spend (ROAS)

Customer Acquisition Cost (CAC)

Cost Per Acquisition (CPA)

Revenue Growth

Conversion Rate

Average Order Value (AOV)

Campaign Profitability

Client Satisfaction

Sales Growth Across E-commerce Platforms

Why Join Us?

Work with fast-growing D2C and FMCG brands.

Manage high-impact performance marketing campaigns.

Opportunity to work across Meta, Google, Shopify, Amazon, Flipkart, and Quick Commerce ecosystems.

Collaborative work environment with growth and learning opportunities.

Performance-driven culture with opportunities for career advancement. How to Apply

Interested candidates can share their updated resume along with relevant work samples or case studies.

? Email: [email protected]

? Contact: (phone hidden)

Subject Line: Application for Performance Marketing Specialist – [Your Name]

We look forward to hearing from passionate performance marketers who are ready to drive measurable business growth.

📌 Performance Marketer (Pune)
🏢 White Warbler Communications
📍 Pune