Role: Performance Marketing Specialist

Entity: Ashika Stock Services Ltd.

Job Location: Mumbai

Experience: 3-5 years of experience in Paid Performance Marketing About Us: With over 31 years of trust and industry expertise, Ashika Stock Services Ltd. is a SEBI-registered stockbroker and a proud member of all major Indian exchanges, including NSE, BSE, MCX, NCDEX, and MSEI. We are also registered as a depository participant with both CDSL and NSDL, a SEBI-registered Research Analyst, and an AMFI-certified mutual fund distributor. Headquartered in Kolkata with a robust operational presence in Mumbai, our dedicated team of nearly 400+ professionals is committed to delivering dependable, clientfocused financial solutions across a broad spectrum of investment needs.

Our Website: https://www.ashikagroup.com/ Role Brief: We are looking for a hands-on Performance Marketing Specialist to single-handedly own our paid acquisition and digital growth function. This is a high-impact individual contributor role where you will manage the complete performance marketing lifecycle — from campaign strategy and ad execution to funnel optimisation, audience targeting, and ROI improvement. If you enjoy scaling campaigns, working with data, experimenting across channels, and driving measurable business growth, this role is for you.

Role Responsibilities: Performance Marketing & User Acquisition

Plan and execute paid campaigns across platforms such as: Google Ads - Meta Ads (Facebook & Instagram), YouTube, LinkedIn, Programmatic & Affiliate channels

Drive app installs, account openings, lead generation, and customer activation at optimized CAC.

Manage campaign budgets and ensure maximum ROI on marketing spends.

Scale campaigns while maintaining efficiency metrics.

Agency

Management & Monitoring Coordinate and work closely with external performance marketing agencies.

Monitor agency performance, campaign execution,



and delivery timelines.

Review campaign reports, optimizations, and media spend regularly.

Ensure agencies are aligned with business goals, brand positioning, and growth targets.

Evaluate agency effectiveness through defined KPIs and performance benchmarks.

Campaign

Optimization & Analytics Monitor campaign performance daily and optimize based on: CAC, CPI, ROAS, Conversion Rate, Retention Metrics

Conduct A/B testing for creatives, landing pages, audiences, and messaging.

Work closely with analytics teams to build attribution and reporting frameworks.

Generate actionable insights using tools like Google Analytics, AppsFlyer, Firebase, Mixpanel, etc. Creative & Growth Strategy Coordinate with design and content teams for ad creatives and communication.

Identify new acquisition channels and growth opportunities.

Track competitor campaigns and industry trends.

Build remarketing and customer lifecycle campaigns. Cross-functional Coordination Collaborate with product, tech, sales, and CRM teams to improve conversion funnels.

Work closely with product teams to improve onboarding journeys and campaign landing experiences. Role Requirements:

3–5 years of experience in Paid Performance Marketing.

Strong understanding of digital acquisition funnels and growth metrics.

Hands-on experience managing large-scale ad budgets and agency relationships.

Experience in fintech, stock broking, BFSI, or startup ecosystem required.

Strong analytical mindset and data-driven decision-making ability.

Proficiency in: Google Ads, Meta Business Manager, Google Analytics, Attribution tools (AppsFlyer/Adjust/Leadsquared)

Excellent communication and stakeholder management skills.

Certifications in Google Ads, Meta, or Analytics are an added advantage.

Success Metrics Customer Acquisition

Cost (CAC)

App Installs & Account Openings

ROAS / ROI

Lead-to-Conversion Ratio

Activation & Retention Metrics

Agency Performance & Campaign Efficiency

📌 Performance Marketing (Mumbai)
🏢 Ashika Group
📍 Mumbai